Websense: 95% of web commentary is spam

By Justin Mann on
No matter the subject or style of a site, there is a common feature among them that everyone recognizes: Commentary. After every article and blog submission there is a chance for readers to participate by making a comment.

It's one of the fundamental aspects of Web 2.0 and is what makes modern websites so dynamic. The open nature of most "on-demand commentary" leaves it prone to abuse, however -- we're all familiar with ad and spambots filling up a forum with nonsense. Just how much web commentary is human-generated versus automated?

According to a recent study, real human interaction is apparently only a minor footnote in a sea of spam, malicious links and ads. A study by Websense earlier this year concluded that an overwhelming 95% of all user-generated comments are actually some form of ad -- or worse.

The Websense study focused on the world's most commonly visited sites, which largely consists of social networking and search sites. A little under half of those destinations provided some outlet for user-generated content, giving spammers more than enough room to roam.

It might be a problem for administrators, but how about users? On most forums (like ours), it's generally easy to discern an adbot from a real person. However, the more public a venue is, the harder it becomes to distinguish legitimate comments. Policing that sort of data on immensely popular sites like YouTube is surely overwhelming.

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