Google is the largest source of Internet traffic

By on October 14, 2009, 7:05 PM
It probably won't come as a surprise that Google is attributed with being the single greatest source of Internet traffic on Earth. The company reportedly accounts for a whopping 6% of all Internet traffic -- much of which comes from its popular video sharing site YouTube. What is surprising, however, is how consolidated the Web's traffic has become.

Looking back five years, Internet traffic was distributed among tens of thousands of networks, and two years ago, 15,000 networks accounted for about 50% of traffic. Today, only 150 networks control some 50% of all online traffic according to a recent report by Arbor Networks, and as few as 30 companies like Facebook, Microsoft and Google are responsible for 30% of traffic.

Another interesting -- and somewhat less scary -- statistic, is that P2P traffic has dropped to 18% from a high of 40%, which mostly due to media streaming sites like Hulu and YouTube. In fact, video accounts for as much as 20% of all Web traffic. Internet traffic in general is about 52% Web-based (up 10% from 2007), with the remaining traffic coming from email and private networks.

Where do you think our beloved dispenser of pornography and advertisements will be in another two to five years?




User Comments: 12

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TomSEA TomSEA, TechSpot Chancellor, said:

Well I've never looked at porno sites myself, but have heard of it. :p And from what my FRIENDS tell me, it's evolving into small independently hosted sites. Some gal who thinks she's hot takes a few pictures of herself, hosts her own site, asks people to pay to see more pics and they do it. A far cry from the early days where FROM WHAT I UNDERSTAND, there were only professional sites to go to.

Interesting figures though. Be curious to see where spam e-mails fit into those Internet traffic figures.

shossofe shossofe said:

TomSEA said:

Well I've never looked at porno sites myself, but have heard of it. :p And from what my FRIENDS tell me, it's evolving into small independently hosted sites. Some gal who thinks she's hot takes a few pictures of herself, hosts her own site, asks people to pay to see more pics and they do it. A far cry from the early days where FROM WHAT I UNDERSTAND, there were only professional sites to go to.

Interesting figures though. Be curious to see where spam e-mails fit into those Internet traffic figures.

seems like you know a lot from just listening

Guest said:

What happened to Face****. Don't nobody go there no more/ Too embarrassed are we?

Staff
Julio Franco Julio Franco, TechSpot Editor, said:

99% of site owners will tell you that Google is their #1 referrer by far.

Guest said:

could you clarrify the last sentence?

Staff
Julio Franco Julio Franco, TechSpot Editor, said:

This story refers to Internet traffic as a whole, meaning that 6% of all Internet traffic goes through Google and its properties. What I referred to as an additional fact is that 99% of websites (including TechSpot) receive more traffic via Google than through any other external third party site linking to them.

Guest said:

i meant "Where do you think our beloved dispenser of pornography and advertisements will be in another two to five years?"

:D

Staff
Julio Franco Julio Franco, TechSpot Editor, said:

LOL, ok

Relic Relic, TechSpot Chancellor, said:

Google is your friend, Google is good, Google knows all!

tengeta tengeta said:

Wait, porn lost!?

WinXPert WinXPert said:

I believe it the reason why Page and Brin are billionaires. Too much traffic too much money.

Guest said:

LOL... in the end, people will realize that they cannot get porn from hulu and youtube, therefore they will return to... normal... and start getting porn from the normal sites like p*rnhub.com

Lol my captcha was "Fun romances"

Of coarse im speaking from "what i hear"...

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