Hot on the heels of Facebook's URL-shortening service, Google has introduced its own link trimmer. Dubbed, Google's shortener is not available through a standalone site, as with similar services like TinyURL and Instead, the search giant has incorporated into the Google Toolbar and FeedBurner.

As with any of its products, Google has put an emphasis on speed and reliability. The company boasts that uses its scalable, multi-datacenter infrastructure to provide great uptime. is also secure, as it automatically checks shortened URLs for malicious sites and tips users off. While Google already believes its service is quick, the company says it will continue to improve's speed.

If you happen to use the Google Toolbar or FeedBurner and frequently rely on URL shrinking services, take for a spin and let us know what you think.