As with any of its products, Google has put an emphasis on speed and reliability. The company boasts that Goo.gl uses its scalable, multi-datacenter infrastructure to provide great uptime. Goo.gl is also secure, as it automatically checks shortened URLs for malicious sites and tips users off. While Google already believes its service is quick, the company says it will continue to improve Goo.gl's speed.
If you happen to use the Google Toolbar or FeedBurner and frequently rely on URL shrinking services, take Goo.gl for a spin and let us know what you think.