Forrester expects a similar, albeit slightly faster growth rate for Western Europe, with online sales increasing by 11% yearly. The outfit believes Internet sales in the region will climb from $93 million (€68 million) in 2009 to $156 million (€114.5 million) in 2014.
Forrester's figures exclude autos, travel, and prescription drugs. Computers, consumer electronics, and apparel represented more than 44% ($67.7 billion) of online sales last year. Interestingly, while $155 billion worth of consumer goods were purchased online in 2009, $917 billion worth of retail sales were "Web-influenced." Online and "Web-influenced" offline sales together accounted for 42% of all retail sales and that will grow to 53% by 2014