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NBC, Time Warner plan to stick with Flash for Web content

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On May 27, 2010, 5:00 PM EST

Although CBS and others are rolling out iPad-friendly HTML5 versions of their Web content, the New York Post reports that several top media companies plan to continue offering their online content in Flash. Those embracing the iPad are either serving HTML5 browser-based video or are releasing dedicated applications, but it appears some heavyweights aren't open to either idea.

Companies including NBC and Time Warner have informed Apple that they won't rework their extensive video libraries to accommodate the new device, arguing that such a project would be expensive and not worth the effort because Flash dominates the Web -- for now, anyway. Instead, the Post suggests that they are "emboldened" by forthcoming rivals from Dell and HP, which should support Flash.

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User Comments (5)

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gwailo247
on May 27, 2010
6:44 PM

No doubt Time Warner and NBC are in cahoots with Adobe. How else could you explain their motivation not to accommodate a single hardware manufacturer's refusal to use the leading method of online content delivery? (that only seems not to work on that manufacturer's hardware)

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9Nails
on May 27, 2010
7:05 PM

Can you picture how much content is out there in Flash already, and if that had to be duplicated for HTML5 what kind of storage nightmare that is going to be? It's worse than the Y2K scare to think of who will switch and rewrite a web pages for HTML5. Apple iPhone's are a big enough player on the market to make anyone panic. And that's why I think that Flash will continue to exist for a long time.

Moving forward, HTML5 might be something to consider. But it needs to offer as-good or better quality and compression than Flash. Otherwise, why replace it?

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JudaZ
on May 28, 2010
12:11 AM

gwailo247 - simple to explain. Why would they waste money to support one single crap product from apple? What would be the point? It would cost them millions to do this work, for what ... ipad?? Are you kidding me?

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windmill007
on May 28, 2010
8:19 AM

Good...I hope apple has to eat there bad decision down the road

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Vrmithrax
on May 28, 2010
5:40 PM

JudaZ said:

gwailo247 - simple to explain. Why would they waste money to support one single crap product from apple? What would be the point? It would cost them millions to do this work, for what ... ipad?? Are you kidding me?

Methinks you missed the sarcasm in gwailo's post... It's heavy, but you have to read it without assuming he's an Apple fanboy...

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