Although CBS and others are rolling out iPad-friendly HTML5 versions of their Web content, the New York Post reports that several top media companies plan to continue offering their online content in Flash. Those embracing the iPad are either serving HTML5 browser-based video or are releasing dedicated applications, but it appears some heavyweights aren't open to either idea.

Companies including NBC and Time Warner have informed Apple that they won't rework their extensive video libraries to accommodate the new device, arguing that such a project would be expensive and not worth the effort because Flash dominates the Web -- for now, anyway. Instead, the Post suggests that they are "emboldened" by forthcoming rivals from Dell and HP, which should support Flash.