The company said that supporting lengthier videos is now possible due to the success of ContentID, which lets copyright owners such as movie studios and music labels manage their content. Google is apparently less concerned about copyright infringement because its system is effective at identifying offending content.
Commemorating the change, Google is asking members to post a video imagining that it's "all the world will ever know about them." "What would you want to communicate? What will be the enduring stamp you've left on us all?" A handful of participants will earn their 15 minutes of fame by being featured on the front page of YouTube.