Adobe shows off Flash to HTML5 conversion tool

By on October 28, 2010, 9:27 PM
Not only has Adobe released its own HTML5 video player, added HTML5 export tools to Adobe Illustrator and Dreamweaver CS5, but the company has now showed of a tool (codenamed Wallaby) that converts Flash animations to HTML5. The company only showed off a demo, so it's not scheduled for release any time soon, but Wallaby is still impressive. Nevertheless, it's worth noting that, despite the HTML5 claims, the page generated appears to be using the XHTML 1.0 doctype (and not "").

The tool doesn't generate the best markup, but the ability to export your animations out of Flash to HTML, even if the final code needs some clean up, will certainly be appreciated by many developers. Flash isn't going away anytime soon but many will want to move their Flash content to HTML5 so it can run on devices that don't support Adobe's plug-in.

Wallaby means that Flash developers can easily reuse graphics, masks, and animations from their Flash projects in an HTML file. This previously took hours to do by hand. The tool will also tell you which elements can't be converted, like animated masks, filters, and ActionScript.





User Comments: 45

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Timonius Timonius said:

So will HTML5 mark the end of flash then?

Guest said:

flash is obsolete now period. even adobe ****in knows it.

tacobfm said:

The death of flash.

posermobile89 said:

My gripe with HTML5 is it will be easy for people to steal your stuff. With flash, it was compiled, but with HTML5, is plain-text java script .

Sad that adobe is admitting defeat...

Guest said:

Blame steve jobs. I have always liked flash from the designer standpoint, just like you pointed out, that your content does not get stolen so easily.

So much for holding onto ones own creations.

Guest said:

If your stuff is good enough to get stolen consider it a compliment.

JudaZ said:

Adobe kicks ass , once again. I love flash, but HTML5 seems to be whats coming weater we like it or not ...

...adobe just produced yet a new killer application.. (or a new version of a already existing great product)

Would have prefered if Adobe told Apple to f*ck off .....Apple only have aprox 5% of the computer market after all.. .but we are not living in a perfect world..

Razerblade said:

This is a great idea and will help web developers start to put HTML 5 in their websites instead of flash. HTML 5 has so much to offer and this will just speed up the process of it becoming more standard. Good work Adobe!

vangrat said:

I see this more as Adobe allowing for multiple points of access to content created by their other programs. If flash is blocked, than people may not use Dreamweaver or Illustrator. This shows the public that they are willing to accept international standards over personal gain. But at the same time, this will still allow Flash developers to continue on the merry way.

Plus, isn't there in the rumors an Adobe Microsoft amalgamation? Or was that canned?

limpangel limpangel said:

To all who say that Flash will die, please stop. Maybe the free player will have a smaller market share, but nothing more.

Flash IDE is a great tool for creating animations in general, not just for websites (ex. Happy tree friends). And combined with Premiere you can do amazing things. This is how Adobe makes its money, by selling the developing environment.

As you can see from the video, you still need the IDE to create the actual animation before converting it to HTML5. It will take a long time before we will see another tool that can do what Flash Professional does directly for HTML5.

Rage_3K_Moiz Rage_3K_Moiz, Sith Lord, said:

Flash is not going to die. It might get reduced market share, but it's not gonna go away.

Guest said:

Crap off Apple.

Kthx.

Darth Shiv Darth Shiv said:

Flash needs to die. Either that or Adobe has to allow other parties to publish Flash plugins/players for browsers etc.

vangrat said:

Darth Shiv said:

Flash needs to die. Either that or Adobe has to allow other parties to publish Flash plugins/players for browsers etc.

O.o why? It's their plug in, consumers have chosen to use it because it is good. HTML5 is the "open" standard that will be in direct competition with Flash. And, maybe I am just misunderstanding what you are saying, but cannot anyone publish a flash movie to the internet? For any browser (except Apple's, but that is because Apple have blocked Flash, not the other way around).

cardriverx said:

"If your stuff is good enough to get stolen consider it a compliment."

Yeah that makes sence. When I invent something and it gets stolen and I loose all my money, ill just consider it a compliment.

uttaradhaka said:

It looks like adobe's covering all its bases. It knows that HTML5 is going to go mainstream in a while, so besides flash, its preparing for the change. This is what Microsoft should be doing more vigilantly. This is called moving with the tide, and with technology, this tide is quite fast.

elroacho72 said:

Hey maybe they can show off a 64 bit flash player...Adobe is feeling the pressure because they should they are as everyone here seems to think fading into the back ground. Silverlight baby.

customcarvin customcarvin said:

flash is obsolete now period. even adobe ****in knows it.

Na, Adobe is smarter than that.

I see this more as Adobe allowing for multiple points of access to content created by their other programs. If flash is blocked, than people may not use Dreamweaver or Illustrator. This shows the public that they are willing to accept international standards over personal gain. But at the same time, this will still allow Flash developers to continue on the merry way.

Plus, isn't there in the rumors an Adobe Microsoft amalgamation? Or was that canned?

It looks like adobe's covering all its bases. It knows that HTML5 is going to go mainstream in a while, so besides flash, its preparing for the change. This is what Microsoft should be doing more vigilantly. This is called moving with the tide, and with technology, this tide is quite fast.

I'm with you guys, this is really smart move for Adobe. They know that HTML5 will cut into their profits, and the fact that, EVENTUALLY, flash might be phased out; so they develop software that converts their formats to be compatible with HTML5... brilliant. With this developers don't have to use any HTML5 or java related tool kits, or learn anything new really, they just keep doing what they're doing with Adobe products and let the conversion software do the rest. Meanwhile, Adobe is still making bank.

The other cool thing about this, is that the Linux community might now have a web media experience that is just as fast if not faster than Windows/OSX! (Flash is dreadfully slow for Linux, you especially notice it on older rigs!)

peteyhawkins said:

Very interesting. Although I'd still be pretty certain to think adobe will continue flash and this conversion is just to get more of us html5 people using and buying the program again.

MrAnderson said:

Although Flash is not going anywhere anytime soon, Adobe is smart to get a head start; It makes great since that they keep Flash Professtional up-to-date as the tool of choice for creating interactive low bandwidth content with a mature programing language and development environments.

HTML5 does not cover all the bases, so Flash (and its competition) will continue to have a place till the browser supports things internally. Compiling, exporting, and publishing to the latest formats and markup (presently HTML5) is a good idea in leveraging the dev enviornments they have worked hard to bring to the table. IMHO, ActionScript 3 is a strong and mature programming language. If they write a tool to cross convert AS3 to (optionally obfuscated and minimized) ECMA/java script  that browsers are using, it will be a rich option and opportunity for Flash Developers to leverage their skills. Adobe will also do well to keep their eyes on security in HTML5 in the process. It is important that the continue to focus on security given the W3C's warning of use of HTML5. HTML5 is not proscribed to be used in production in spite of everyone just doing the opposite. With these in mind, Adobe will be pretty much in the front of the line when the Flash plugin's time hits the fan! =P

Colonel Lance said:

vangrat said:

I see this more as Adobe allowing for multiple points of access to content created by their other programs. If flash is blocked, than people may not use Dreamweaver or Illustrator. This shows the public that they are willing to accept international standards over personal gain. But at the same time, this will still allow Flash developers to continue on the merry way.

I wholeheartedly agree with you, I think it's a great idea for adobe to do this. It's a move to cover their bases, if HTML5 completely takes over then they're ready to be a major part with that with dreamweaver etc. If they didn't do this then it's possible they could go out of business.

Puiu Puiu said:

HTML5 still has a very long way to before it becomes good enough to replace what flash can do. But Adobe saw a new and fresh market and they want a piece of it. Not much else going on.

frodough said:

Apple talk bad about flash making it sound like it's a virus that make their computers go slow. well virus it is! im sure many knows that it's only a matter of time before it finds another way back to Jobs face. and it's not a moment too soon. even apple now turn the other cheek and let the customer manually install flash. they can say all they want about how flash affect the apple computer performances but in the end the joke's on themselves. HTML5 is no where near its debut period and flash is just way too popular to be ignored on the side. Jobs is the blind man who's sitting on an elephant. self denial is a taboo in tech business, he was wrong then, and he's still wrong now.

xcelofjkl said:

Adobe's been in hot water lately, they've been having serious security vulnerabilities in a lot of their products particularly Acrobat Reader. Watch out.

JudaZ said:

xcelofjkl

- well so have iPhone 4 .. without flash *LoL*

buttus said:

Apple STILL won't let flash onto their handsets...even with this tool. They are simply trying to be anti-competitve and freeze out a competitor.

Chazz said:

HTML 5 is nowhere near a competitor to flash. And by the time they catch up flash would've updated and maintained their advantages. Everyone asking for flash to die has no idea what HTML is and what it can do. They also don't even know why flash should die, they are just following the "crowd".

Steve Job's is attacking flash because they want to use a "open" web format? Steve Jobs and open? Oxymoron if I ever heard one. On top of that, Adobe updates flash when a weakness is found. When HTML5 is finalized and if it ever gets Adobe's market share. It will be a hackers dream.

TorturedChaos, TechSpot Chancellor, said:

posermobile89 said:

My gripe with HTML5 is it will be easy for people to steal your stuff. With flash, it was compiled, but with HTML5, is plain-text java script .

I have never once had trouble swiping a flash object from a website, for view offline. Some I have even opened with Adobe Flash and poked around in and had no troubles editing parts of it.....

Guest said:

Flash consume lots of hardware resources. I wonder why Adobe wouldn't work on the hateful, annoying but needed it, at lest for now, to make it less system leeching in all hardwares including mobile devices.

Se7enVII said:

Smart move by Adobe. Just wish HTML5 video had a richer feature set. Guess that is what will keep Flash and stuff like Silverlight relevant though.

topcoach said:

This should help momentum grow behind HTML5.

princeton princeton said:

JudaZ said:

Adobe kicks ass , once again. I love flash, but HTML5 seems to be whats coming weater we like it or not ...

...adobe just produced yet a new killer application.. (or a new version of a already existing great product)

Would have prefered if Adobe told Apple to f*ck off .....Apple only have aprox 5% of the computer market after all.. .but we are not living in a perfect world..

5% of the computer market. 1st of all that is growing rapidly, and two, they have a huge chunk of the mobile market.

ruzveh said:

certainly dont understand why adobe wants to make this conversion. It is making its flash less usuable than HTML5, now everyone will use HTML5 than flash and adobe has given them another platform to use HTML5

gnarph said:

I can't help but wonder how flash would be faring against HTML5 if they didn't have such issues with Apple (not to say Adobe is the party at fault).

FransB said:

Adobe Makes the best HTML5 tools ^_^ :P

klepto12 klepto12, TechSpot Paladin, said:

i think flash still has its place html 5 is a very cool concept but it seems like there taking alot away from everyone by doing this i hate it for flash based systems and the people who make flash movies and the such.

ucould2 ucould2 said:

xcelofjkl said:

Adobe's been in hot water lately, they've been having serious security vulnerabilities in a lot of their products particularly Acrobat Reader. Watch out.

Ah so that's why I have this problem [thread=151587]Click Me![/thread] when I choose to view/download a PDF

Guest said:

I am so happy about html 5 because this will mean no more installing new flash every month or so and over 500 pc by hand. as Adobe will not make an easily accessible MIS file for the flash player that will allow you to roll it out with an unattended rollout. from start up scripts

kaonis92 said:

It looks like Jobs did some good to Adobe after all!

fluxcapacitor said:

I don't think that this is gonna take off. Not HTML 5 specifically, but this conversion tool. I have a close friend who does some amazing things with Flash development and charges crazy rates when doing freelance work. The only reason right now for this tool would be to get Flash content on Apple devices which I don't think warrants the time and work involved in converting.

Guest said:

In response to a comment above, Flash is compiled yes, but it can also be decompiled. Stealing Flash code is just as easy as stealing JS/HTML. There are methods which make such theft a lot harder, however it is never completely secure. Encoding variables and obfuscating/compressing code makes it a lot harder for someone to read, yet they can make your code a lot heavier to process and even break an application.

To all those who speak of the death of Flash... please do you research. To do a rough comparison, Flash is probably on HTML15, and considering the length of time that it takes for a Spec to come out of its draft stage, and the slow adoption of such technologies by companies such as Microsoft, I don't see HTML catching up with Flash anytime soon. As far as I'm aware, HTML5 is still in its draft spec!

The Flash platform is becoming increasingly versatile, covering desktop, web, mobile and now TV. With API's such as AIR, Molehill, stageVideo, RTMFP etc being released, Flash is still a clear choice for powerful cross platform solutions. Android/Samsung/YouView are already adopting Flash as a build tool for device apps, how can one state that this is a dying technology?

The number of mobile devices that don't support flash is dwindling (the iDevice range), and are soon to be left out in the cold. Even they have made significant concessions to allow Flash to be used on their platform (albeit an as3 to obj-C conversion tool).

Now to the point... The conversion tool looks great, can't wait to play!

Guest said:

Where can we download

From app store

Plz answer

Guest said:

it doesn't support filters , and Actionscript . so what it supports? a tween between two frames? I just made a very very simple .fla file and Wallaby couldn't convert it . I think adobe should work on flash player more than anything else . the controversy about flash is all about flash player . about browsers that crash , about cpu and graphic usage of flash player and things like that . adobe should work on flash player and make it more efficient .

Guest said:

no its not flash is live and kicking and adobe is opening the doors for flash developers even more with this really cool new tool.

here is a video now that the product is out how it works and how you can play with it:

http://everythingfla.com/quickies/wallaby

Guest said:

Wallaby sounds like it may save the animation heart of Flash, in the interest of saving the format.

For Flash animators who specialize in online advertising, this is a good thing.

For Flash developers...?

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