Sony's Kevin Butler, a fictional character portrayed by actor Jerry Lambert in the "It Only Does Everything" advertising campaign for the PlayStation 3, today accidentally retweeted the USB dongle ID generator key, also used for PS3 security circumvention. The tweet has since been removed, after someone from Sony probably told him what he just did.
It all started when Travis La Marr used his @exiva Twitter account to tweet the key sequence and challenged @TheKevinButler to "Come at me." Butler confused it for a Battleship reference and retweeted the entire code:
Lemme guess... you sank my Battleship? RT @exiva: 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 Come at me, @TheKevinButler
It's rather ironic that this happened just after we learned that Sony is threatening to sue anybody posting or distributing the jailbreak code for its PlayStation 3 gaming console. The electronics giant even demanded that a federal judge order Google and Twitter to surrender details of those involved. It looks like this time Sony won't have to go to the courts; the company can just check its own marketing department.