Sony's Kevin Butler tweets PlayStation 3 security key

By on February 9, 2011, 10:05 AM
Sony's Kevin Butler, a fictional character portrayed by actor Jerry Lambert in the "It Only Does Everything" advertising campaign for the PlayStation 3, today accidentally retweeted the USB dongle ID generator key, also used for PS3 security circumvention. The tweet has since been removed, after someone from Sony probably told him what he just did.

It all started when Travis La Marr used his @exiva Twitter account to tweet the key sequence and challenged @TheKevinButler to "Come at me." Butler confused it for a Battleship reference and retweeted the entire code:

Lemme guess... you sank my Battleship? RT @exiva: 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 Come at me, @TheKevinButler

It's rather ironic that this happened just after we learned that Sony is threatening to sue anybody posting or distributing the jailbreak code for its PlayStation 3 gaming console. The electronics giant even demanded that a federal judge order Google and Twitter to surrender details of those involved. It looks like this time Sony won't have to go to the courts; the company can just check its own marketing department.





User Comments: 33

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Guest said:

in before techspot gets sued for reposting it

Guest said:

oh shi-

good one!

Cota Cota said:

^ SONY employee

TomSEA TomSEA, TechSpot Chancellor, said:

LOL...getting better every day!

gwailo247, TechSpot Chancellor, said:

Down goes the Yamato.

Someone is so getting fired.

Benny26 Benny26, TechSpot Paladin, said:

Epic fail....Very funny though.

Lurker101 said:

Would it be fair to challenge Sony to go a full week without making itself look stupid or petulant?

Ahmed90 Ahmed90 said:

lol fail idd xD

cyrusjumpjet cyrusjumpjet said:

This is the funniest thing I'll see all day.

lawfer, TechSpot Paladin, said:

OH THE IRONY!

stewi0001 stewi0001 said:

I guess he doesn't know hex code when he sees it

stewi0001 stewi0001 said:

stewi0001 said:

I guess he doesn't know hex code when he sees it

opps niether can I XD

RaiDeR55 said:

Well there should be a couple of job openings @ Sony now.

Mizzou Mizzou said:

That's golden, guess Sony now has to serve a subpoena on itself.

Guest said:

do the editors know they just gave the code sequence to milions of people #come at me

ramonsterns said:

Can't wait to see how Sony shoots itself in the foot, THIS time.

Rasta211 said:

If you can't beat them, join them? Maybe that's Sony's new approach.

matrix86 matrix86 said:

Guest said:

do the editors know they just gave the code sequence to milions of people #come at me

That's not the actual code GeoHot made. I know this because one of my friends has the code...and this isn't it. Engadget and Techspt are a little smarter than that, lol.

aj_the_kidd said:

matrix86 said:

That's not the actual code GeoHot made. I know this because one of my friends has the code...and this isn't it. Engadget and Techspt are a little smarter than that, lol.

Bamm, now Sony wants your IP address and your indentity, I imagine Sony agents will be knocking down your door any time now......

hellokitty[hk] hellokitty[hk], I'm a TechSpot Evangelist, said:

Lol.

Though I wonder how hard they'll try to keep that key off the internet.

Everyone knows that's impossible.

Guest said:

Can I repost the key here in the comments section???

Sony are jokes BTW.

matrix86 matrix86 said:

aj_the_kidd said:

matrix86 said:

That's not the actual code GeoHot made. I know this because one of my friends has the code...and this isn't it. Engadget and Techspt are a little smarter than that, lol.

Bamm, now Sony wants your IP address and your indentity, I imagine Sony agents will be knocking down your door any time now......

I'm not the one that has it, though I would be pleased to answer the door and talk to them. I have a lot to say to them...they won't get the info they came for, but they'll get plenty of other info :P

Xclusiveitalian Xclusiveitalian said:

Does it matter the keys are everywhere on google, if anything he was calling them out...epic

lipe123 said:

You know I've been watching boondocks all day and good thing too cause this is the perfect moment to say:

"Dats the dummest shiieehut I've EVA seen in maai laaife!!!!!!!!!!!"

treetops treetops said:

If anything these code releases will boost sonys ps3 sales.

Guest said:

100% on purpose, no fails here except those who thought it was an accident.

aj_the_kidd said:

Guest said:

100% on purpose, no fails here except those who thought it was an accident.

OK my sarcasm radar is on the fritz lately but wouldn't the fact that they removed the tweet be evidence that it was an accident?

Guest said:

> ... wouldn't the fact that they removed the tweet be evidence that it was an accident?

No. That's just part of the plan to make it look more convincing. This is Sony, after all, big time funders of the RIAA who like to sue 12-year-olds!

At any rate, I'm really liking this Kevin Butler character more and more. They really picked the right actor for it -- the most memorable moment was how he laughed at Sony when they asked him to return the uber-expensive sports car.

aj_the_kidd said:

I can believe that this Kevin Butler character put the tweet up there on purpose, independently, but i find it hard to believe that Sony, giving everything they have been trying to do prevent the PS3 security key from being distributed, was behind it all along. You have an interesting view of the world my friend.

matrix86 matrix86 said:

aj_the_kidd said:

I can believe that this Kevin Butler character put the tweet up there on purpose, independently, but i find it hard to believe that Sony, giving everything they have been trying to do prevent the PS3 security key from being distributed, was behind it all along. You have an interesting view of the world my friend.

I'm with you. No doubt Lambert put it up on "accident". I don't believe Sony had any part in it. They just figured "oh, he accidentally did this, we need to take it down and just slap him on the wrist and all will be fine."

Guest said:

Guess he does not practice safe Hex!

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