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Sony's Kevin Butler tweets PlayStation 3 security key

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On February 9, 2011, 10:05 AM

Sony's Kevin Butler, a fictional character portrayed by actor Jerry Lambert in the "It Only Does Everything" advertising campaign for the PlayStation 3, today accidentally retweeted the USB dongle ID generator key, also used for PS3 security circumvention. The tweet has since been removed, after someone from Sony probably told him what he just did.

It all started when Travis La Marr used his @exiva Twitter account to tweet the key sequence and challenged @TheKevinButler to "Come at me." Butler confused it for a Battleship reference and retweeted the entire code:

Lemme guess... you sank my Battleship? RT @exiva: 46 DC EA D3 17 FE 45 D8 09 23 EB 97 E4 95 64 10 D4 CD B2 C2 Come at me, @TheKevinButler

It's rather ironic that this happened just after we learned that Sony is threatening to sue anybody posting or distributing the jailbreak code for its PlayStation 3 gaming console. The electronics giant even demanded that a federal judge order Google and Twitter to surrender details of those involved. It looks like this time Sony won't have to go to the courts; the company can just check its own marketing department.


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User Comments: 33

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  1. in before techspot gets sued for reposting it

  2. oh shi-

    good one!

  3. ^ SONY employee

  4. LOL...getting better every day!

  5. Down goes the Yamato.

    Someone is so getting fired.

  6. Epic fail....Very funny though.

  7. Faiiiil.

  8. Would it be fair to challenge Sony to go a full week without making itself look stupid or petulant?

  9. lol fail idd xD

  10. This is the funniest thing I'll see all day.

  11. OH THE IRONY!

  12. I guess he doesn't know hex code when he sees it

  13. stewi0001 said:

    I guess he doesn't know hex code when he sees it

    opps niether can I XD

  14. Well there should be a couple of job openings @ Sony now.

  15. That's golden, guess Sony now has to serve a subpoena on itself.

  16. do the editors know they just gave the code sequence to milions of people #come at me

  17. Can't wait to see how Sony shoots itself in the foot, THIS time.

  18. If you can't beat them, join them? Maybe that's Sony's new approach.

  19. what a *******

  20. Guest said:

    do the editors know they just gave the code sequence to milions of people #come at me

    That's not the actual code GeoHot made. I know this because one of my friends has the code...and this isn't it. Engadget and Techspt are a little smarter than that, lol.

  21. matrix86 said:

    That's not the actual code GeoHot made. I know this because one of my friends has the code...and this isn't it. Engadget and Techspt are a little smarter than that, lol.

    Bamm, now Sony wants your IP address and your indentity, I imagine Sony agents will be knocking down your door any time now......

  22. Lol.

    Though I wonder how hard they'll try to keep that key off the internet.

    Everyone knows that's impossible.

  23. Can I repost the key here in the comments section???

    Sony are jokes BTW.

  24. aj_the_kidd said:

    matrix86 said:

    That's not the actual code GeoHot made. I know this because one of my friends has the code...and this isn't it. Engadget and Techspt are a little smarter than that, lol.

    Bamm, now Sony wants your IP address and your indentity, I imagine Sony agents will be knocking down your door any time now......

    I'm not the one that has it, though I would be pleased to answer the door and talk to them. I have a lot to say to them...they won't get the info they came for, but they'll get plenty of other info :P

  25. Does it matter the keys are everywhere on google, if anything he was calling them out...epic

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