Google to spend $100 million on original content for YouTube

By on April 7, 2011, 11:00 AM
Google is reportedly looking to spend as much as $100 million to fund professionally produced video content exclusively for YouTube. The move would come as part of a major overhaul this year designed to get more people to watch YouTube just as they watch TV, with the introduction of around 20 dedicated 'channels' for topics like arts and sports.

According to the Wall Street Journal, Google is seeking a middle ground between professional content and the amateur video that YouTube was founded upon. To this end the company will focus low-cost productions rather than licensing expensive franchises or signing David Fincher and Kevin Spacey to create an original TV series, as Netflix is doing in its bid to rival broadcast and cable television.

No specific timeframe for the initiative was mentioned other than assuring "any changes in YouTube's design would involve lots of research and would be rolled out slowly, over time to ensure the best possible user experience." The site is also said to be actively pursuing deals with professional sporting leagues around the world in a bid to bring more live streaming sporting events and thus a lot more viewers to the video site.



User Comments: 3

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treetops treetops said:

Awesome I have been waiting for this to happen for over a decade. Freelance TV don't ya just love it?

Mindwraith said:

and as soon as they add any of these new features, 1 million youtube nerds will cry in digust about how much they hate the new layout. regardless of how good it is...

Benny26 Benny26, TechSpot Paladin, said:

I'm surprised that stuff like internet TV series' haven't hit it off.

Then again i suppose if anything really good were to appear someone like Rupert 'money bags' Murdoch wouldn't be far away ready to pounce on it.

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