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Google has started rolling an update of Google News in the US. The new version gives you greater story diversity with less clutter, according to the search giant.
Google News now lets you see more content, see less of what you don't use, and have a more streamlined experience. Google lists five main features in the update, though there is likely much more to be discovered:
Google has also implemented two settings changes that it does not explicitly list. Under the Google News settings webpage, there is now an option to opt out of having Google News refresh automatically every 15 minutes. Furthermore, you can now select None, Fewer, or More for content that Google considers to be from Blogs or Press Releases. This will affect your personalized Google News page, meaning you need to be logged in to see the changes take effect.
That last setting is very important for many websites, as pointed out by Search Engine Land. Back in September 2009, Google started classifying some news sources as blogs, but it was never really clear where the line was being drawn. Given how much traffic Google News drives, many blogs are probably now going to try to get Google to reclassify them as a news source.
Last week, Google updated Google News for mobile with a dash of local news. That was a nice change, but this update for the desktop version of Google News is much more significant. The company has not yet revealed when either of the updates will be available internationally.
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