Will there be a Microsoft-branded Windows 8 tablet?

By on June 8, 2011, 12:00 PM

Will Microsoft launch a Windows 8 tablet with its one of its own brands by the end of 2012? The company is considering doing so, with cooperation from Texas Instruments and Taiwan-based OEMs/ODMs, according to sources from the upstream supply chain cited by DigiTimes.

The report suggests that Microsoft plans to copy its branding strategy from product lines such as the Xbox 360, Zune, and Kin to compete in the tablet PC segment with companies like Apple and Google. The only successful consumer brand for the software giant so far has been the Xbox 360.

Despite the plans to launch its own-brand tablet PC, Microsoft will continue to push its IDP plans for Windows 8. This means the company will still make sure its system clients, which will definitely be unhappy they have to compete with Microsoft, are properly taken care of.

Rumors about Redmond launching its own PCs, be that desktops, latptops, smartphones, or tablets, always tend to creep up every few months and the argument against them never changes. Microsoft makes money from licensing its software to its partners and it should not try to annoy them by going up against them from the hardware side of things.

In the case of the Xbox 360, Zune, and Kin, Microsoft does not license the software to partners and instead makes both the software and the hardware. For Windows, Windows Server, and Windows Phone, the company only takes care of the software. If Microsoft were to change this strategy, it would have to do it in a way that would only benefit its existing partners.

Microsoft announced earlier this year that Windows 8 will support Intel, AMD, and ARM architectures. The company gave its first preview of Windows 8 earlier this month.

Although a rumor suggests that Windows 8 will arrive on January 7, 2013, we expect that the operating system will ship in time for the 2012 holiday season. In fact, Microsoft CEO Steve Ballmer has said Windows 8 is coming in 2012, although Microsoft quickly claimed this was a misstatement.




User Comments: 6

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Archean Archean, TechSpot Paladin, said:

If my memory serves me right, MS was the first company to come up with tablet concept many many years ago, and then somehow fail, I guess mostly because the market wasn't ready back then. So, it will be interesting to see how MS do things this time around, especially as this segment is pretty crowded and competitive.

example1013 said:

Oh yeah, the Kin existed. What was that again?

gwailo247, TechSpot Chancellor, said:

Archean said:

If my memory serves me right, MS was the first company to come up with tablet concept many many years ago, and then somehow fail, I guess mostly because the market wasn't ready back then. So, it will be interesting to see how MS do things this time around, especially as this segment is pretty crowded and competitive.

Yeah, I remember walking into a CompUSA around the turn of the century (that phrase will never get old for me), and there being a really cute girl hawking Windows tablets, so I talked to her for a bit. I thought they were ok, but as I wasn't into graphic design, I did not see the point of using a stylus for actual work.

Trillionsin Trillionsin said:

well this is a stupid question... no offense techspot writers/reports

Raswan Raswan said:

They should totally rebrand the Kin as the Microsoft tablet. Harvest the good ideas from that otherwise failure of a product, and full steam ahead.

Guest said:

"Oh yeah, the Kin existed. What was that again? "

Oh yeah The Apple Newton also existed too, what's your point again?

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