Tag Heuer announces $6,700 Android 2.2 smartphone

By on July 1, 2011, 10:00 AM

An unlikely player is entering the smartphone business with a device that's more a piece of luxury tech jewelry than it is a high-end gadget. The TAG Heuer Link -- from the Swiss luxury watchmaker -- is a 3.5-inch smartphone with a steel, 18-carat rose gold, or titanium finished case accented with rubber, calfskin, alligator, lizard or carbon leather trims. The phone is certainly impressive to look at, but it falls a bit short in the specs department.

The Link runs on Android 2.2 "Froyo", a version of Google's mobile operating system that's a couple of generations old, and comes 256MB of RAM. It features a Gorilla Glass coated display with 800x480 resolution, 8GB of storage via an included memory card, a 5MP camera on the back, and quad-band GSM HSUPA connectivity. A rather nifty looking crown button on the side gives you access to the SIM, microSD and what appears to be an HDMI port.

There's no mention of the processor powering this device. With a starting price of $6,700, TAG Heuer is clearly going after a very small niche rather than the typical Android user. The Link joins other luxury phones that offer exotic materials and bragging-rights pricing, including the Ferrari-themed Ascent Ti from Nokia-owned Vertu and dolled-up iPhone 4s.




User Comments: 13

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hojnikb said:

Imagine bricking this device while flashing new rom

NeoFlux said:

Imagine bricking this device while flashing new rom

A person with a spare $6700 who knows how to flash android device ?!?!?!

Trillionsin Trillionsin said:

NeoFlux said:

Imagine bricking this device while flashing new rom

A person with a spare $6700 who knows how to flash android device ?!?!?!

No Sheet man, anyone with that kind of money to spend on a phone will pay someone else to flash a new rom or root their android phone for them. If they even heard of "rooting" ...

LNCPapa LNCPapa said:

Why assume that someone who is wealthy would be a techno-dummy?

hojnikb said:

LNCPapa said:

Why assume that someone who is wealthy would be a techno-dummy?

I was just being sarcastic, but good point ,,,

Archean Archean, TechSpot Paladin, said:

Who will be daft enough to buy an product which is obsolete even before it is launched in the wild?

herpaderp said:

LNCPapa said:

Why assume that someone who is wealthy would be a techno-dummy?

Not just anyone who's wealthy, just whoever would be stupid enough to buy thing. If you wanna brag about your phone and have a spare 7K, just buy a real high end phone and have it pro modded with the exotic skins/jewels/alloys of your choosing, then you look rich AND smart

dividebyzero dividebyzero, trainee n00b, said:

Who will be daft enough to buy an product which is obsolete even before it is launched in the wild?

You mean aside from the U.S.Military ?

R3DP3NGUIN R3DP3NGUIN said:

It looks like an ugly phone, at least if you have a bad day at the office, you can throw it at the secretary.

Archean Archean, TechSpot Paladin, said:

Okay .... I must admit I didn't had them in mind, but considering their 'practices' they are a safe bet

Oh and I think Abramovich or Sheikh Mansour could be interested as well?

dividebyzero dividebyzero, trainee n00b, said:

Those two would buy almost anything it if came attached to an overpriced footballer

/looking forward to the bidding war between citeh and ManUre for Nasri's services

Leeky Leeky said:

Ugly as funk... I'd give them a tenner, sod any more!

Archean Archean, TechSpot Paladin, said:

Guest, Ascari A10 would have been a better choice.

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