Apple loses another iPhone prototype at a bar

By on August 31, 2011, 5:30 PM

An Apple employee has reportedly lost an iPhone prototype at a bar, marking the second time such an event has occurred. The phone was allegedly taken from Cava 22, a bar in San Francisco’s Mission district, CNET has learned from a source familiar with the investigation.

According to the report, an Apple employee lost the phone late last month which prompted Apple security to launch a full-scale search-and-recover operation over a few days following the incident.

It is believed that the phone was taken from the bar and possibly sold on Craigslist for $200. The source indicates that Apple contacted the San Francisco police, saying the device was priceless and they were desperate to have it returned.

Apple was able to trace the device to a home in San Francisco’s Bernal Heights neighborhood, but a subsequent search of the residence turned up nothing. A man at the home claimed no knowledge of having the phone, although he was at Cava 22 the night the phone went missing. It is unclear if Apple recovered the prototype nor do we know what version of iOS the device might have been running or even what it looked like.

Apple declined to comment on the incident, the San Francisco Police Department said the company had not filed a police report and Craigslist did not respond to requests for comment, CNET said.

The whole ordeal is eerily similar to what happened in April 2010. An Apple employee lost a prototype iPhone 4 at a Redwood City bar, which was found and sold to gadget blog Gizmodo for $5,000. Prosecutors searched the home of Gizmodo editor Jason Chen and considered prosecuting Gizmodo, but those plans were eventually dropped. Gizmodo has since been banned from all Apple press events.




User Comments: 25

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3DCGMODELER 3DCGMODELER said:

Well thats it.....

The Bars are off limits to all Apple Employee's period....

hehehe

Or have a security Strip search at all entrances and exists..

hahaha

Cota Cota said:

i call it Fake and way too burned.

LookinAround LookinAround, TechSpot Chancellor, said:

Gives a whole new meaning to the question "How many bars?"

RaiDeR55 said:

yes this sounds almost like the last lost one..but no pictures of it . Yet!

Guest said:

Good ones, guys. Ha ha.

If the prototype was not stolen, are they allowed to prosecute the finder? This is a free pubicity stunt at tax payers' cost.

---agissi--- ---agissi---, TechSpot Paladin, said:

Guest said:

Good ones, guys. Ha ha.

If the prototype was not stolen, are they allowed to prosecute the finder? This is a free pubicity stunt at tax payers' cost.

Agreed +2

WinXPert WinXPert said:

History repeats itself

Guest said:

Does anyone really believe that Apple "accidentally" loses anything? Just good, free publicity.

aj_the_kidd said:

Losing a prototype for publicity, now that's innovative

yRaz yRaz said:

aj_the_kidd said:

Losing a prototype for publicity, now that's innovative

Perhaps they will patient losing prototypes for publicity and then sue other companies that try the same thing?

aj_the_kidd said:

yRaz said:

aj_the_kidd said:

Losing a prototype for publicity, now that's innovative

Perhaps they will patient losing prototypes for publicity and then sue other companies that try the same thing?

I think i saw that in a movie :p could have even been "2001: A Space Odyssey"

Guest said:

They should give it to the blender guy on Youtube =))

slh28 slh28, TechSpot Paladin, said:

And in other news, an Apple employee is reported missing and presumed to have been shot, the second time since just before the release of the iPhone 4.

NTAPRO NTAPRO said:

I was thinking it was a publicity stunt as well...

supertech supertech said:

yeah, sure, he "lost" it.

caravel said:

Mindwraith said:

publicity stunt

+1

Indeed...

NTAPRO NTAPRO said:

$200 = priceless...

gwailo247, TechSpot Chancellor, said:

"Apple was able to trace the device to a home in San Francisco?s Bernal Heights neighborhood, but a subsequent search of the residence turned up nothing."

If no police report was filed, who exactly did the tracing and searching? Men in Black (turtlenecks)?

stewi0001 stewi0001 said:

Does Homer Simpson work for Apple???

TechM633 said:

I am sure it was an "accident". I mean Apple wouldnt dream of engaging in media hype.......right? Perish the thought. And for them to do it twice??? Oh good gracious no..........they wouldnt stoop that low.....certainly not....

Guest said:

This was no accident.

Leeky Leeky said:

This was no accident.

I'd be inclined to agree. It seems an Apple employee always loses a Apple device during prototype stage, for the media to hype up over.

Sounds like a strategic ploy to gain more coverage to me personally.

Guest said:

i guess its a marketing strategy to attract clients to their latest product yet to be released. can you imagine having incident of the same brand lost though not on the same place but on a venue where people gather and guess what happen to such place..... LOST ANOTHER PROTOTYPE GADGET... HEEELLLOOWWWW....

NTAPRO NTAPRO said:

Guest said:

i guess its a marketing strategy to attract clients to their latest product yet to be released. can you imagine having incident of the same brand lost though not on the same place but on a venue where people gather and guess what happen to such place..... LOST ANOTHER PROTOTYPE GADGET... HEEELLLOOWWWW....

That's the word I was looking for: Marketing Strategy

Haha makes a lot of sense.

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