AMD-branded memory coming to the US

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Advanced Micro Devices has announced that they will be bringing company-branded memory modules to the United States. The brand will be introduced with two strategic launch partners: Patriot Memory and VisionTek.

AMD has been supplying and validating memory for Radeon graphics cards for years and they feel that jumping into the volatile system memory market is a clear opportunity for the company. They have used the AMD OverDrive performance optimization tool to test and optimize DRAM in conjunction with their APUs, CPUs, GPUs and chipset platforms. Such insight is now helping them create memory modules for other manufacturers as well.

AMD hopes to take the guesswork out of selecting memory by introducing three different performance tiers. All modules will be available in 2GB, 4GB and 8GB capacities. The Entertainment level will feature 1333MHz and 1600MHz speeds designed for quiet home theater PC applications. AMD’s Performance category will support speeds up to 1600MHz in matched pairs with low latency. The top-end Radeon Edition modules will run at 1866MHz and are tuned, tested and certified for specific AMD platforms.

AMD Memory will be available through major retails including Amazon.com, Bestbuy.ca, Fry’s, Memory Express, Micro Center, NCIX, Newegg, Tiger Direct, VIP Computers (UK) and others in the near future. There’s no word on module pricing but given the state of the market, we don’t expect them to carry much of a premium (if any) over existing kits. AMD has been selling similar kits in Japan dating back to August, albeit under different performance categories.

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