Rumor: Apple TV refresh, 1080p iTunes Store to join iPad 3 announcement

By on February 14, 2012, 12:00 PM

In addition to the expected announcement of the iPad 3 at a media event in early March, new rumors and speculation suggest that we could see a revised Apple TV alongside the new tablet. Shortages of the current Apple TV and the possibility of 1080p iTunes content are fueling the refresh rumors.

A report from 9to5Mac notes that inventory of Apple’s set-top box at many big retailers is either very low or non-existent. A quick search at Best Buy’s website showed the product page for the Apple TV couldn’t be found. Furthermore, the unit isn’t shipping online and was only available in three out of 10 stores in my area.

Amazon shows zero new items for sale in addition to listing the product as the 2010 model. Walmart has removed the Apple TV from their online inventory while Target indicates they are sold out. Radio Shack reveals the unit is available in-stores only but I couldn’t find any in my area for purchase.

While there are still a few resellers that do have the set-top box in stock, the massive shortage likely means that Apple is planning a refresh in the near future (or maybe discontinuing the line in favor of the iTV due out later this year or in 2013). It wouldn’t make sense to host a media event just for the Apple TV so it’s likely that we will see an update at the iPad 3 announcement early next month.

In support of the Apple TV refresh rumor, MacRumors points out that Apple will likely introduce 1080p iTunes content to run on the iPad 3’s high-resolution 2048 x 1536 Retina Display in the near future. A refreshed Apple TV would be the next logical step if the company does launch the 1080p iTunes Store.




User Comments: 9

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MilwaukeeMike said:

Apple TV requires a separate box? Why? netflix and Hulu are built into Blu-ray and PS3 etc, and if Apple has a competing service we'd need to buy another box? I hope Apple or Google (or somebody) provides a decent internet TV package, but don't make us buy another box.

ikesmasher said:

Since when has apple run their software on anyone else's hardware dude? think.

Burty117 Burty117, TechSpot Chancellor, said:

Finally, a 1080p Box, i can't believe the last one didn't have the ability to output 1080p...

dedparrot said:

ikesmasher said:

Since when has apple run their software on anyone else's hardware dude? think.

he's not saying they have

he's saying it's stupid because they're not

MilwaukeeMike said:

This would be the first time they're selling a software product.

I understand though... they didn't get to be the biggest tech company in the world by selling you one thing, when they could force you to buy two at twice the cost.

Guest said:

Don't like apple; don't like TV.

Guest said:

was thinking about getting this friend has one jailbroken amount of content was huge

ikesmasher said:

dedparrot said:

ikesmasher said:

Since when has apple run their software on anyone else's hardware dude? think.

he's not saying they have

he's saying it's stupid because they're not

well, its worked out pretty well for them so far.

spydercanopus spydercanopus said:

I looked for Apple TV last Christmas season but was told you'd have to visit and Apple Store for them. It was at Best Buy i think.

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