Users spent 136x more time on Facebook than Google+ in January

By on February 29, 2012, 6:00 PM

According to the latest data from comScore, Google+ users spent an average of 3.3 minutes per month on the social networking site in January. To put that into perspective, Facebook users spent an average of 7.5 hours last month which is about 136 times greater than your average Google+ visitor.

Google quickly downplayed comScore's findings. The search giant claims their own internal data shows higher numbers and that Google+ is growing.

Also according to comScore, Linkedin, MySpace and Twitter all out-classed Google+ in terms of time spent on the website per month. Users spent 17 minutes on Linkedin, 8 minutes on MySpace and 21 minutes on Twitter last month.

Although Google+ visitors are seemingly stricken with poor attention spans, what may be more worrisome for Google is that the attention deficit continues to grow. In November, Google+ users were spending an average of 5.1 minutes which slipped to 4.8 in December and 3.3 in January.

Where time spent on Google+ has been declining, Facebook has been prospering. In December, Facebookers logged an average of 7 hours on the site only to gain yet another 30 minutes in January. Facebook's increase between December and January alone is nearly 10 times what users spend on Google+ for an entire month.

At the beginning of February, Google+ announced it surpassed 100 million users. While that's certainly a large number, Facebook is by far still the most popular website of its kind. Zuckerberg's company lays claim to a whopping 845 million "active" users, 480 million of which use the service on a daily basis. 




User Comments: 6

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slh28 slh28, TechSpot Paladin, said:

Personally I spent a total of 3 seconds on Google+ last month, and that was the time between accidentally clicking the Google+ button from a search to closing the tab.

It just seems to be totally deserted, and I'm surprised how many flops Google have come up with lately and how much money they've wasted on them: Chrome OS, Wave, Aardvark to name a few.

AfricanTech said:

Same here - none of my friends are using it for social interaction, and now that I've switched off all the crud (games, etc) on Facebook (or just ignore it) and use it only for wall updates and the occasional photo upload, there's just no incentive to move.

ET3D, TechSpot Paladin, said:

While I don't like Facebook that much, switching to a different social platform is a chore. Not that the frequent Facebook UI switches are that much fun.

Guest said:

you are comparing quantity (Facebook) vs. quality (G+)

Facebook is a toy and designed to waste time

I spend about 15-30 mins a day on G+

I notice a lot of intelligent articulate and creative people are on G+

IvanAwfulitch IvanAwfulitch said:

My problem is that my friends on Facebook don't want to make the switch. I would LOVE to tell Facebook to piss off... but if none of my friends are going to follow me to Google+, then there's no benefit to making the move myself. I liked the idea of Google+; it was something new, something clean, uncluttered and unsullied by ads and it interfaced really nicely with a lot of other Google applications like GoogleTalk. But until Facebook finally pisses everyone off to the point where they don't want to use it anymore, then Google+ will be left by the wayside. That's the only reason it was a flop; the idea wasn't flawed, but putting it into practice was. I wish people would stop sucking on Facebook's teat already.

yorro said:

Google gonna have to invest on Google+ Games if it were to attract people. Particularly multiplayer with circled friends.

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