With the original iPad, many questioned whether there was a place in the market for such a device. Netbooks were surging, notebooks were getting faster and thinner, and smartphones finally reached a point where they were effective mobile Internet tools. With the iPad 2 and countless other clones, it started becoming clear that consumers were indeed attracted to the new tablet format. With the iPad 3 and current generation slates, there's no doubt that tablets are here to stay for the foreseeable future.
As was widely anticipated, Apple unveiled the third-generation iPad last March 7 at the Yerba Buena Center for the Arts in San Francisco. Analysts speculated that we would see the iPad 3 or perhaps the iPad HD but Cupertino defied all in attendance by simply calling it "the new iPad."
It's an overly simplistic yet strikingly bold decision that perhaps only a company as confident and charismatic (or maybe cocky) as Apple could pull off. I personally thought it was a lazy choice when I first heard it, but now that it's had some time to sink in, and considering some of the terrible product names already on the market (the majority of HTC smartphones, for example), it's more like a breath of fresh air. Steve Jobs himself would be proud, assuming he wasn't directly responsible for coming up with the name before his untimely passing last year.