"One Sony" initiative to focus on three key markets to revitalize business

By on April 12, 2012, 6:30 PM

Following a poor fiscal year, Sony has come forward with a set of initiatives designed to revitalize the sluggish business. The “One Sony” strategy will focus on games, mobile and digital imaging in an effort to generate roughly 70 percent of total company sales from these three divisions.

“One Sony” is the first big move from newly-appointed CEO Kaz Hirai. In the gaming sector, Sony is planning to add new titles to their downloadable catalog for the PS Vita handheld and PS3 console as well as improve subscription services on the PlayStation Network. Sony is also preparing better games for their line of tablet and Vaio devices in addition to leveraging their accessories and peripherals market. With any luck, the Japanese electronics giant hopes to generate revenue of around $12.4 billion through gaming by fiscal 2014.

As for digital imaging, Sony is looking to reinforce its development of image sensors, signal processing technologies, lenses and other key digital imaging technologies and leverage them in both its consumer products and broadcast / professional equipment.

The company is further planning to restructure their television industry and expand business into emerging markets such as Mexico and India. Talk of restructuring the TV division has been going on for nearly a year now as this market hasn’t been profitable for the company in nearly eight years.

The team also wants to create new business and accelerate innovation as well as realign their business portfolio to optimize resources. As a result of the portfolio changes, the company will be reducing their overall headcount by 10,000 workers in fiscal year 2012.




User Comments: 4

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killeriii said:

I want more Sony innovation.

I love my Sony products, but lately i haven't seen enough Sony unique items.

They used to be the best at coming out with gadgets that nobody else could.

I want a new floppy disc format. usb keys don't cut it. they're hard to write on. i miss writing on floppies with a sharpie.

Guest said:

Sony is still around? I haven't bought or even remotely considered buying anything from them for the better half of the past decade.

They need to stop using proprietary everything if they actually want to stand a chance against Samsung which is probably a good 4+ times the size of sony now.

Guest said:

Poor Sony just can't seem to get it right. The NEX are great camera bodies but the choice of lenses is absurdly poor. They've released as many bodies as they have lenses. Never mind ONE SONY, they need to pull their finger out and INCREASE the range of products available.

Guest said:

Sony is better than samsung by a mile... If you need a quality product then buy Sony or Panasonic. I have been using sony products more than a decade. NO issues.. Bought one samsung DVD player and tV .. lasted for only 2 years.. and cost a handful of money for service those crap thing.. But one thing I can agree is they have to stop using properitary formats.. Other than that Japanese giant is superb.

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