Apple ordered to post "Samsung didn't copy iPad" notice on its UK website

By Lee Kaelin on July 19, 2012, 9:00 AM

Apple’s legal campaign against Samsung backfired spectacularly yesterday, according to a report by Bloomberg, after being ordered to place a public a notice on its UK site and in several national newspapers alerting people to the High Court ruling on July 9 that Samsung didn’t copy the designs for the iPad.

Judge Colin Birss, who presided over the case between the two firms earlier this month said at the time that Samsung’s Galaxy tablet didn’t “have the same understated and extreme simplicity which is possessed by the Apple design," and "the overall impression produced is different. They are not as cool,” adding that informed customers were unlikely to confuse the two devices.

He has ordered the Cupertino-based firm to display an outline of the court’s decision on the homepage of its UK website for six months in order to correct any impression among Britons that the South Korean electronics giant was copying Apple’s iPad.

At the conclusion of the July 9 High Court hearing, the American retailer had stated “it's no coincidence that Samsung's latest products look a lot like the iPhone and iPad, from the shape of the hardware to the user interface and even the packaging. This kind of blatant copying is wrong and, as we've said many times before, we need to protect Apple's intellectual property when companies steal our ideas.”

While the precise content of the court-ordered notice is yet to be decided, Apple will also be required to publish the notice in several national newspapers and media publications, including the Financial Times, Daily Mail, Guardian Mobile magazine and T3. Richard Hacon, representing the US retailer said in court that it amounted to advertising for Samsung, and “no company likes to refer to a rival on its website.”

The Judge declined to grant Samsung’s request for an injunction against Apple to prevent them making public statements that the Galaxy tablets infringed its design rights, saying “they are entitled to their opinion.”

“Should Apple continue to make excessive legal claims based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited,” Samsung said in a statement after the hearing, adding that the American firm’s previous comments have caused real commercial harm.

Apple did not respond to requests for further comment, but the company is expected to appeal the ruling.




User Comments: 33

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Guest said:

Apology out of the question, then?

MilwaukeeMike said:

Apology out of the question, then?
As they say, it's business, not personal. Apologies are for feelings. Its' not like Apple is going to stop putting Samsung chips in the iPhone or Samsung SSDs in their computers.

Apple sure does look dumb though... 'They copied our packaging!?' Yeah, cause we really care what the BOX looks like when we buy something.

I wonder if Apple compares what they spend on lawyers to the extra sales they think they get by these accusations. They can't be coming out ahead.

m4a4 m4a4 said:

Hahaha, this is an amusing outcome.

fimbles fimbles said:

?Should Apple continue to make excessive legal claims based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited,?

Love it.

Archean Archean, TechSpot Paladin, said:

They can do what the Judge said, and then end it with his own quote ...... but "They are not as cool" ....... hmm now that could be fun

Guest said:

Yep this is how apple was destroyed the first time around cuz of cheap people that buy knock offs of it's products.

Guest said:

Lol, you're calling Galaxy tabs knockoffs?

Tell that to those chinese manufacturers who really carbon copy apple designs, and yet apple does nothing against them, why? because they know those tablets are not real competition.

Now, Samsung OTOH, is a threat. That's why apple keeps whining and whining

fimbles fimbles said:

Apples whole company was founded on xerox knockoffs, reap what you sow.

Guest said:

Eat it Apple, you pile of monkey spunk. Just goes to show how childish the people who run Apple are, glad Samsung won this one. I love how even in defeat they still claim they were copied, and to go and say the user interface looks like the iOS crap on the iPad. It really doesn't, the only similarities are the fact that its touch interface. Which I'm sorry to say Apple you do not own. Please Samsung, stop supplying Apple with parts, make them suffer.

SNGX1275 SNGX1275, TS Forces Special, said:

Apples whole company was founded on xerox knockoffs, reap what you sow.

False. Perhaps you could make that argument for the Macintosh GUI, but not for founding of the company. Macs came many years later. Also, it wasn't stolen/copied outright, Xerox was compensated for it.

Guest said:

@Archean: haha, you're right, Apple should put: "Samsung did not copy iPad, but they are not as cool." - too funny.

fimbles fimbles said:

The idea was xeroxs, not apples. They were granted 3 days acess to xerox Parc to view "unused technologies" in exchange for cheap shares, not permission to steal its gui.

Im sure the funds generated by the apple lisa and gui enabled the development of the mac.

gwailo247, TechSpot Chancellor, said:

"When you so good that you can't say it

Because it ain't even cool for you to sound cocky anymore"

When you have #1 selling phones and tablets, and you act like this, someone will call you out.

While this may be a legal remedy, this is the judge putting Apple in its place, and essentially punishing them for going around the world trying to stop consumers from buying what they want to buy.

People buy Apple products because they want Apple products. They don't want a "knockoff" Samsung product that looks like an Apple product, they want the real deal.

Its very telling that as Jobs' health declined, you've seen less innovation and more litigation. Suri, all and all, is either a joke or a gimmick, depends on where you stand, a while a retina display is nice and all, its not really innovation or a "game changer" that they're so fond of, just a technological advancement like a more powerful CPU or higher capacity storage.

Apple's headlines are not about products anymore but legal victories. And while its smart that they're trying to protect their lead, the fact remains that they still are in the lead, and all and all, nobody like a bully.

EEatGDL said:

Lol, you're calling Galaxy tabs knockoffs?

Tell that to those chinese manufacturers who really carbon copy apple designs, and yet apple does nothing against them, why? because they know those tablets are not real competition.

Now, Samsung OTOH, is a threat. That's why apple keeps whining and whining

Another case of guest trolling, first of all 'they' are koreans, not chinese. And Samsung's sales speak for themselves.

SNGX1275 SNGX1275, TS Forces Special, said:

The idea was xeroxs, not apples. They were granted 3 days acess to xerox Parc to view "unused technologies" in exchange for cheap shares, not permission to steal its gui.

Im sure the funds generated by the apple lisa and gui enabled the development of the mac.

They were allowed to see it. Not take the code, the link I gave above has a few more pages to it, the Macintosh OS that came about had a ton of differences and improvements over Xerox's. Xerox's wasn't even intended to be used in the way the Macintosh OS was.

Tygerstrike said:

I agree that we are seeing less from Apple now that Jobs has passed away. He was the driving force behind Apples comeback. Now Apple seems to have a problem with innovating. So they start litigation. Not a big surprise. When a company cant make money for all those UPPER managment bonuses, they sue other ppl.

My problem is simply that Apple in a short period of time has turned into the proverbial "Monster". Apple having a major comeback and bringing us some nice products is a great thing to happen. It shows that anybody can make it. Even if you have been crushed down before. However, Apple has turned from that success and started playing a different game. One that is anti commerce. Anti customer, and Anti American. They just want your cash and thats it.

fimbles fimbles said:

They were allowed to see it. Not take the code, the link I gave above has a few more pages to it, the Macintosh OS that came about had a ton of differences and improvements over Xerox's. Xerox's wasn't even intended to be used in the way the Macintosh OS was.

Wikipedia quote : The Xerox Alto was one of the first computers designed for individual use (though not as a home computer), making it arguably what is now called a personal computer. It was developed at Xerox PARC in 1973. It was the first computer to use the desktop metaphor and mouse-driven graphical user interface (GUI).

It used a mouse and a W.I.M.P style interface, the similarities are undeniable. And would stand up in court a lot better than the bullshize apple trys to sue people for.

Guest said:

Wow we talk about gui steels here. Let me see apple gain from that is about 1.5 bill. Bill gates gain 85 billion. Hm. So windows owes nothing to gui and xerox. Also just about every company out there uses some form of gui. But yet apple is the biggest player in the gu I steeling. Nice brainless comment by the avrage ignoramus trolls of the internet.

Guest said:

Question who started the pattent wars of apple and samsung. Plus last time I checked all inventions and sorts started in the us. korea had rice farmers a little while back. So as far as I am concerned they stole everything from the us based companies. American corporate whores sold us all out. Bottom line. None of the technology that we have today evolved anywhere else but the US. The rest of the world about 30 to 50 years ago were just a bunch of farmers practicing tie chi.

MilwaukeeMike said:

@racist Guest above... actually a lot of the gains in Japanese firms came from Americans who went over there on their own free will and taught them manufacturing techniques for quality. They weren't 'corporate whores' they were quality control guys who couldn't get jobs from the arrogant American's who didn't need their help because GM and Ford were doing so well. So they went to Toyota, while rich American car makers jacked up retirement benefits and 40 years later look where we ended up.

Regardless.... most people understand that standing on teh shoulders of those before you, is a natural progression. It's far different than what Apple thinks is occuring anyway.

1 person liked this | gwailo247, TechSpot Chancellor, said:

Wow we talk about gui steels here. Let me see apple gain from that is about 1.5 bill. Bill gates gain 85 billion. Hm. So windows owes nothing to gui and xerox. Also just about every company out there uses some form of gui. But yet apple is the biggest player in the gu I steeling. Nice brainless comment by the avrage ignoramus trolls of the internet.

Took me a while to realize that gui steel is not some kind of metallurgical innovation...

Guest said:

Sorry but you might be the more ignorant one. This is way back then and during that time, Apple was the major stealer of xerox's gui from their SPARC system. Over time with the expected improvement of technologies, everyone started to use the GUI. However Apple was the first to steal from xerox and that's a fact.

Guest said:

"Question who started the pattent wars of apple and samsung. Plus last time I checked all inventions and sorts started in the us. korea had rice farmers a little while back. So as far as I am concerned they stole everything from the us based companies. American corporate whores sold us all out. Bottom line. None of the technology that we have today evolved anywhere else but the US. The rest of the world about 30 to 50 years ago were just a bunch of farmers practicing tie chi."

My god... you need to get your head straighten out but you're definitely one of those arrogant people who think they're better than everyone else right? You can't even spell Tai Chi yet you are rather racist about it. Besides... do you know who won the silicon war around 30 to 50 years ago? Think and read about it before you start spouting racist crap.

Guest said:

Wow how ignorant can you get. Retina display isn't a game changer the same way as double the cpu speed isn't a game changer either. Or double core. Or multi thread. It's just a tech advancement. bla bla bla. Baby said. Let me see when a company innovates and actually moves the screen industry out of a 10 year stagnation as far as resolution is concerned. Oh it is just nice and a gimmick. The ignorance of some brainless internet users. The retina displays are actually a mover for other to start improvement of pixel density. For the industry has been stagnating for the past ten years. When did 2500x1600 come out and even that is a dinosaur. Or none existent. All they push is 1080p which is 200 down from 1200 hight. And the width is just 1900. Big deal. Also the screen size is 27. When I know most are dreaming for that 3 extra inches just to be at 30 and 2500x1600. And now we got 2880 by 1800. Since there has been 10 years since we saw any change it is not impressive anymore we want that iMac with 5100x3800 pixel screen so we can acually see the photo we take with our 18 megapixel camera.

dcnc123 dcnc123 said:

Yeah... samsung for the win!

SNGX1275 SNGX1275, TS Forces Special, said:

However Apple was the first to steal from xerox and that's a fact.

It isn't a "fact", Xerox and Apple agreed to let Apple in, in exchange for stock. Nothing was stolen.

gwailo247, TechSpot Chancellor, said:

It isn't a "fact", Xerox and Apple agreed to let Apple in, in exchange for stock. Nothing was stolen.

Nothing was stolen in the legal sense, but when you consider the fact that Apple likes to say that they invented everything under the sun related to personal electronics, one can understand why people use the term.

Apple didn't invent as much stuff as they claim, most of their success comes from repackaging existing products and passing them off as their own. And while all companies do this to some extent, only Apple makes a big deal of how amazingly clever they are.

Guest said:

Knockoff? Outside of the fact that they are rectangular in shape, these products are nothing alike.

Guest said:

Finally a judge with a working brain! This is a hilariously perfect outcome for a dirty company that does nothing but run around patent trolling.

If only judges in the US were more like this. I honestly cannot comprehend why anyone in 2012 will pay $700+ for a "flagship" phone with a 3.5" screen...

Archean Archean, TechSpot Paladin, said:

It is, but it present an marketing opportunity for Apple as well, if they play it right, they can portray android tabs as 'legally uncool' in a funny way

Guest said:

Apple was destroyed because of their own mismanagement and ala bad competitive agreeements with other companies that didn't hold the same interest, I.e. MS. Apple will continue because the mobile market is all they have left, and their shift to mobile to beat / "not compete" with the desktop depends on it in their eyes. I would expect more of this nonsense. Apple can retail their hardware however they choose, but consumers are ALWAYS going to go for the cheaper products if they can be just as good. Especially since consumers don't care to pay 2000%+ Markup on parts they could buy cheaper if they chose their own parts and get better quality, faster parts in the process. Oh gee? Is that really a decision?

PinothyJ said:

Lol, you're calling Galaxy tabs knockoffs?

Tell that to those chinese manufacturers who really carbon copy apple designs, and yet apple does nothing against them, why? because they know those tablets are not real competition.

Now, Samsung OTOH, is a threat. That's why apple keeps whining and whining

Another case of guest trolling, first of all 'they' are koreans, not chinese. And Samsung's sales speak for themselves.

You are an *****. Read what the guess said again and apologies if you are half the man you make out to be.

Fool...

SNGX1275 SNGX1275, TS Forces Special, said:

Apple was destroyed because of their own mismanagement and ala bad competitive agreeements with other companies that didn't hold the same interest, I.e. MS. Apple will continue because the mobile market is all they have left, and their shift to mobile to beat / "not compete" with the desktop depends on it in their eyes. I would expect more of this nonsense. Apple can retail their hardware however they choose, but consumers are ALWAYS going to go for the cheaper products if they can be just as good. Especially since consumers don't care to pay 2000%+ Markup on parts they could buy cheaper if they chose their own parts and get better quality, faster parts in the process. Oh gee? Is that really a decision?

To the involve parties in the post just above me:

This is a guest troll (what I quoted).

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