Netflix is getting into original content, aiming for five new shows a year

By on January 30, 2013, 11:30 AM

Netflix is hoping that 2013 will be a breakout year for the company with regards to how people think about the service. The company that was once known for offering DVDs by mail before providing streaming video is now getting into original content with the first series set to air later this week.

House of Cards is a political drama developed by Beau Willimon exclusively for Netflix. It stars Kevin Spacey as a ruthless politician that will do anything to score a job in the White House. If a big name actor like Kevin Spacey wasn’t enough of a hint, the show’s $100 million budget should tell you that Netflix is serious about creating original content.

During a recent interview with GQ, Netflix chief content officer Ted Sarandos said the plan is to generate at least five original programs each year starting in 2013. Indeed, they are well on their way as Netflix already has six original series in the pipeline for US audiences this year.

Sarandos said Netflix’s pitch is appealing to filmmakers and show creators because they don’t require a TV pilot, a one-off episode that tries to convince a network to pick up a new series for a season. Instead, the streaming video company commits to a full season from the beginning.

The executive told the publication he believes they have the chance to radically change the depth of character connectivity and further blur the lines between television and movies. Ultimately, the goal is to become HBO faster than HBO can become Netflix.

User Comments: 5

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VitalyT VitalyT said:

Kevin Spacey, always a devil. I cannot recall a single movie where he would play a good person... Maybe that's why I don't like him much...

Jim$ter said:

They need new content. Can you imagine a Netflixs for $19.99 a month that had unlimited current movies..Ok they could make them 1 month after coming out on DVD or something and it would make a killing. I think until they can offer a service like that people will go elsewhere and not where they want them to go. Current movie rental prices (download) are to high. Current offerings on netflixs are ok but very dated.

Sniped_Ash said:

Kevin Spacey, always a devil. I cannot recall a single movie where he would play a good person... Maybe that's why I don't like him much...
Glengarry Glen Ross, which I'm pretty sure is on Netflix streaming still.


There's good and bad to this... the bad is these companies are working toward a reason to lock you into them, because you'll only be able to see certain content with that company. Then once they have you they can start jacking up prices. Then we'll all be in the same boat as we were 5 years ago with overpaying for services.

MarkHughes said:

I just want them to give us the same content in the UK as you get in the US.

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