Intel’s next generation processor is just around the corner and in an effort to build some additional hype ahead of launch, the chip maker has revealed some interesting facts about Haswell. During a recent media briefing, architecture group VP Rani Borkar said Haswell was designed with notebooks and tablets in mind.

The focus on mobile is evident when you consider the new chip will provide up to 50 percent better battery life during normal use. What’s more, systems sporting Haswell can last up to 20 times longer than those featuring Ivy Bridge in standby or idle modes – those are pretty significant numbers, to say the least.

Fewfound battery improvements come as a result of lower power requirements as well as an all-new architecture that contains a power management chip designed to, well, reduce power consumption. The good news is that better battery life won’t come at the expense of system performance.

Keep in mind of course that at this point, these are simply claims from Intel that have yet to be tested by third parties. Having a low-power chip is just one of the parts in the overall equation as other components like high resolution displays also sip a great deal of juice. Whether or not manufacturers can build systems that realize Intel’s improved battery claims remains to be seen.

We should have a better idea of where real-world systems stand next month as a host of PC makers will be on hand for Computex, no doubt with Haswell-powered systems on display.