Mobile messaging app WhatsApp announced a new record earlier today as they recently processed 27 billion messages during a 24 hour period. It’s a substantial increase over the company’s previous single day best of 18 billion back on December 31 of last year.

Detailed stats reveal that 10 billion of those messages were inbound (sent) while 17 billion were outbound (received). The reason the two figures don’t match, the company explained via Twitter, is because of group chat. For example, sending a message into a group of 10 people results in a 1:10 ratio of inbound to outbound which of course makes perfect sense.

It’s big news for WhatsApp as media companies like that typically don’t outpace their stats in such a short time. That is especially true in this case considering the previous record was set on New Year’s Eve, a time when messaging spikes across the globe.

As of just a couple of months ago, WhatsApp boasted more than 200 million active monthly users putting them above social media powerhouse Twitter. For comparison, BlackBerry says their 60 million users send and receive roughly 10 billion messages per day. Competitor KakaoTalk recently said they had 96 million users that send 5.2 billion messages daily.

If you are unfamiliar, WhatsApp allows users to send and receive text messages across multiple platforms free of charge by circumventing carrier SMS charges. If you want to give WhatsApp a try just choose your platform to download: Android, iOS, Windows Phone, Blackberry and Symbian.