Apple wins Harris Interactive Brand of the Year in three categories

By on July 26, 2013, 3:30 PM
apple, iphone, ipad, mac, award, harris poll

Apple has been awarded the Harris Interactive Brand of the Year in the three different categories in the research firm's latest ranking of brands based on surveys of US consumers. Harris Interactive annually publishes data based on market place perception across a number of product categories.This year, Apple takes home the top spot in the computer, tablet and mobile phone categories, according to the data gathered from over 40,000 Americans.

This year's study surveyed individuals age 15 and above on 1511 brands across 155 different categories. It asked participants to rate brands based on several factors, including: Familiarity, Quality, Purchase Consideration, Trust, Performance, Ubiquity, Future Outlook and Popularity, among others.

HTC, Samsung and LG were the runners up in the Mobile Phone Brand of the Year category, with the Kindle Fire series and HP coming in second in the tablet and computer categories, respectively.

According to Harris Interactive's Senior Vice President Manny Flores, Apple's continued success and popularity in these categories doesn't seem to be slowing based on its current Brand Momentum numbers:

"Americans continue to give Apple brands strong ratings...And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future."

Back in February, Harris put Apple as being considered to have the best overall image among American Corporations in 2012, while being a close second behind Amazon as the most reputable. Now, after Tim Cook's first full year at the helm, Apple's Mac, iPad and iPhone product lines have topped the likes of Google, Samsung, Dell, HP, Amazon and HTC.

User Comments: 2

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Guest said:

So they steal other peoples ideas. Role it into their products and get rewarded for it. LOLZ

Guest said:

Yep Apple steels others innovation. Lets see. Usb first on apple and also fire wire. Then all the PCs ugly might I say follow. Thunder bolt. Pcs follow. All in one monitor pc follow me apple. GUI on apple widely excepted by users on Apple first and microsoft after finishing project for Apple becomes their competitor in software market. Same with I phone. Large computer like GUI on phone iPhone made popular by Apple. Same with tablet. Others came to market no one like their interface and did not care to buy Apple made it popular by good ios design. Same with iPod and itunes. Pc did not even have a mouse. Apple again make it popular. Also think about the first sea through imac and the pc market copy with all the neon case mods and acrilic stuff. But keep hating on Apple. They did same thing with tv interface. And it seems that when apple starts the competition it always becomes fierce and gets the market moving like a storm. When Apple steps in they really turn up the heat. They move technology at the speed of light. Just my observation. So I love apple for moving the tech involved. When you need motion you bound to step on a few toes but that is what being alive means. Apple live on. And don't ever change for any sour toes.

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