Facebook takes on new role as games publisher and promoter

By on July 30, 2013, 1:15 PM
facebook, gaming, social network, games, publishing, promoter

Facebook on Tuesday revealed plans to further bolster their position as a games platform by taking on additional responsibilities as promoter and publisher. A new pilot program called Mobile Games Publishing will lead the effort, promoting small- and medium-sized games in exchange for a cut of each title’s revenue.

Given Facebook’s 800-plus million monthly mobile app users, a program like this certainly has a lot of potential for up-and-coming developers. After all, gaming was a key catalyst that led to the company’s strong second quarter results posted last week as it represented seven percent of the 11 percent increase in payments revenue compared to the year-ago quarter.

In a blog post on the matter, the social network said they are invested in the success of these games and in exchange for a revenue share, they will collaborate deeply with developers and help them attract high-quality, long-term players for their games.

Facebook also announced the first 10 developers that will participate in the Mobile Games Publishing program. They are 5th Planet, Brainbow, Certain Affinity, Dragonplay, Gameloft, Gamevil, KiwiGames, Outplay Entertainment, Space Ape and WeMade Entertainment.

Opus Research analyst Greg Sterling said this is a great opportunity for game publishers and developers as well as Facebook itself as gaming is a category that has been strong over the history and growth of the social network.

Shares in Facebook are up nearly 5.5 percent at $37.35 following the news. Meanwhile, share value in troubled online gaming specialist Zynga tumbled more than 1 percent on the announcement, sitting at $2.98 as of writing.

User Comments: 6

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misor misor said:


I got my first free steam game 'metro 2033' courtesy of the game developer's facebook promo.

(but honestly, I already forgot which email ad I used then discarded just for the free game promo as I don't use facebook. )

2 people like this | MilwaukeeMike said:

Considering how many times I've seen something in my news feed about someone wanting me to play some casino or puzzle game, I'd say Facebook has been a game promoter for quite a while.

tipstir tipstir, TS Ambassador, said:

They start out as free beta games then once all the members have finish testing them out they become full coin games. Coin = money/credit cards or debit cards. I am surprise there was no mention of Kixeye Games like Vega Conflict, War Commander, and Battle Pirates along with the other games like The Price Is Right.

cliffordcooley cliffordcooley, TechSpot Paladin, said:

Facebook is already bloated full of crap, this will only make it worse. You can only put so many things on a table, before you find yourself looking for another place to sit.

TS-56336 TS-56336 said:

Maybe next time, Facebook would leap into a social-giant morons.

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