Key Lime Pie is out, KitKat is in as codename for next Android version

By on September 3, 2013, 1:45 PM
android, key lime pie, kitkat, nestle, android version, dessert

Key Lime Pie has been given the boot as the codename for the next version of Android in favor of KitKat. No, today isn’t April Fools’ Day – apparently Google reached out to the candy maker and a deal was made to use the trademarked name as the codename for the next version of Android.

KitKat is the trademarked name of the candy bar made by Nestle and licensed by Hersey in the US. According to Android director of partnerships John Lagerling, the decision to move away from Key Lime Pie came after they realized very few people actually know the taste of a key lime pie.

As the story goes, KitKat is apparently a favorite snack among Android coders. Late last year, someone suggested using that name for the upcoming version of Android (4.4, not 5.0) and within 24 hours of reaching out to Nestle, an agreement was made. It’s said to be the type of deal where no money changes hands but rather a marketing opportunity for both parties.

Google has traditionally named each Android version after a dessert: cupcake, donut, éclair, froyo, gingerbread, honeycomb, ice cream sandwich, jelly bean and now, KitKat.

To help promote the partnership, Google and Nestle are launching a Willy Wonka-style promotion starting September 6 that will give candy bar buyers a chance to win a Nexus 7 or Google Play credits. Just look for the specially branded KitKat bars featuring the Android robot in stores.




User Comments: 28

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RenGood08 RenGood08 said:

Omg! That is so epic xD

danhodge danhodge said:

But we don't know anything else about it?

1 person liked this | Guest said:

Love em both! will hunt for one of kitkat's if there will be any in UK....

EEatGDL said:

Really I was incredulous from start to end while reading the article.

JC713 JC713 said:

Haha good advertising.

2 people like this | wastedkill said:

Key lime pie's are actually quite good if they are made with the right ingredients and instructions, but kitkat sounds better for a android version xD

RenGood08 RenGood08 said:

Besides...whats not to like about KitKats xD

1 person liked this | wastedkill said:

Besides...whats not to like about KitKats xD

Their not cheap enough... if ya get mi drift ;D

1 person liked this | VitalyT VitalyT said:

Now I got that figured. The last time I was wearing my large-tread boots and stepped on a turd - it left a footprint that looked exactly like this KitKat figure.

1 person liked this | 9Nails, TechSpot Paladin, said:

I like it when companies play together! Android and KitKat? That's two of my favorites too! I'll be grabbing some candy bars soon, getting Google Play credits would be sweet ;-)

dennis777 dennis777 said:

Nestle is so lucky... free advertisement on upcoming mobile phones and updates.

"have a break, have a kitkat" - google

kwstas125 kwstas125 said:

Nestle is so lucky... free advertisement on upcoming mobile phones and updates.

"have a break, have a kitkat" - google

I don't think this was for free at all...

1 person liked this | cliffordcooley cliffordcooley, TechSpot Paladin, said:

I'd rather have a Twix. lol

tipstir tipstir, TS Ambassador, said:

Ah Key-lime-pie was a mouthful now it's out for kit-kat.

Guest said:

I'd really like to see "Halo-halo" in their future code names =)

NTAPRO NTAPRO said:

Reminds me of fruit rollups: What will they think of next?

Guest said:

I didn't know a brand name can be used by another company as a codename.

Was expecting lime tart, lemon sorbet, lemonade.....

Bink said:

I'm waiting for these project names but the likelihood of these project names being used is null.

Vodka

Smirnoff

Bacardi

Although, I am a little shocked of them dropping 5.0 for 4.4...?

Skidmarksdeluxe Skidmarksdeluxe said:

I'd rather have a Twix. lol

Nice but make mine a Bar One please.

1 person liked this | Skidmarksdeluxe Skidmarksdeluxe said:

For the past couple of years I've been gorging myself on Gingerbread & Jellybeans. Now I may have to switch to Kit Kat... This is not good for my weight, not to mention what my dentist will have to say. I sure hope device manufacturers throw in a couple of coupons for a couple of new outfits with their devices to 'sweeten' the deal.

slh28 slh28, TechSpot Paladin, said:

I think KitKat Chunkys are better, especially the hazelnut one.

I don't think this was for free at all...

It was. Nestle got a very good deal.

Scshadow said:

I suddenly have the urge to eat a KitKat. >.< Well played, shut up and take my money, both of ye.

TheBigFatClown said:

So, this version of the Android OS will be available when...September 6th?

Guest said:

They should call it IOS wannabe

1 person liked this | Scshadow said:

They should call it IOS wannabe

Worst Troll Ever Award 2013. We're going to send instructions for claiming your trophy to your registered email addre.... oh wait. Nevermind.

Guest said:

@Scshadow As another Guest I can not give you a like. But take this slow clap for your awesomeness.

Guest said:

I'm not very fond of KitKats. My favourites are Butterfingers, but I imagine that wouldn't be a very good name for an Android version.

cliffordcooley cliffordcooley, TechSpot Paladin, said:

I'm not very fond of KitKats. My favourites are Butterfingers, but I imagine that wouldn't be a very good name for an Android version.
It would be perfect for an apple name, "iButterfingers". lol

I have seen more busted screens on an iPhone than any other phone. Not that I have seen very many phones, your mileage may vary.

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