Microsoft could find itself in a precarious position at the Consumer Electronics Show early next month in Las Vegas. That’s because a number of computer manufacturers are expected to unveil systems that can simultaneously run Windows and Google’s Android mobile platform according to two different analysts as reported by Computerworld.
Tentatively known as PC Plus, these machines will run Windows 8.1 as well as Android apps. Tim Bajarin of Creative Strategies said the initiative would take place through software emulation and was being backed by Intel. He wasn’t sure what kind of performance could be expected but it is their way to try and bring more touch-based apps to the Windows ecosystem.
Patrick Moorhead, principal analyst at Moor Insights & Strategy, independently said there were three possible implementations that could be used including dual-boot, software emulation or some type of virtualization-based solution. Either way, it would certainly make buzz at CES as OEMs will be trumpeting it.
It’s a desperate move by OEMs but as the saying goes, desperate times call for desperate measures. Manufacturers have seen the PC business shrink in size over the last couple of years as sales of smartphones and tablets have cannibalized the once-thriving industry.
If true, it’ll certainly be interesting to see how the initiative plays out. One scenario could see manufacturers move away from Windows for mobile devices like notebooks, instead opting for a true mobile OS. It’s no secret that Microsoft is working to further optimize Windows 8 to better meet the demands of all users but there’s still a lot of work left to be done.