Yahoo is the most visited web destination for the sixth month in a row

By on January 21, 2014, 4:15 PM
google, yahoo, facebook, twitter, web traffic, internet traffic, web destination

Last summer, Yahoo managed to generate more web traffic than Google for the first time in two years. Many likely thought it was a fluke but as it turns out, that’s not the case at all. According to comScore, Yahoo has finished ahead of Google for the past six months straight.

The latest monthly rankings reveal Yahoo finished the year just as strong as ever with 195.1 million unique visitors during the month of December while Google finished in second place with a respectable 192.3 million uniques. Microsoft, Facebook and AOL round out the top five web destinations with 175.2 million, 140.7 million and 120 million unique visitors, respectively.

As was the case back in July, the numbers are a bit skewed as Yahoo’s figures don’t include traffic from Tumblr. That platform finished the month in 30th place with 34.4 million unique visitors, down from around 38 million during the summer month.

It’s worth pointing out, however, that comScore’s statistics only represent traffic data from desktop PCs. Mobile traffic wasn’t included in the report, we’re told, which leaves out a huge user base of younger web users. Even still, it’s all a bit impressive when you consider some of the issues the company faced late last year including a Mail mishap and issues with photo sharing site Flickr.

We will certainly keep an eye on comScore’s monthly traffic rankings to see if Yahoo’s good fortunes continue as we delve deeper into 2014.




User Comments: 13

Got something to say? Post a comment
Adhmuz Adhmuz, TechSpot Paladin, said:

And to think, I haven't been to anything Yahoo in over 5 years, this changes nothing. I also don't think I know anyone who uses Yahoo either, not that I have anything against Yahoo. They just don't offer any services I want to use.

2 people like this | veLa veLa said:

I still use yahoo for a random email account.

2 people like this | Guest said:

And the reason for this is because the yahoo toolbar has been bundled with Java updates. This forces less savvy users (which tend to still have desktops running windows xp) to search with yahoo instead of whoever was defaulted before (likely bing or google) increasing their traffic greatly.

1 person liked this | Guest said:

Hahah... good one.. maybe the chinese also have something to do with it

or maybe aliens from outer space are using it...

or...

may they are cheating...

Rasta211 said:

Wow, whatever they are doing, keep it up.

1 person liked this | Guest said:

Yahoo may install a tool bar some browsers but google is the default search option in firefox and chrome, I think that more than balances it out

amstech amstech, TechSpot Enthusiast, said:

Their trashy opinionated articles based on popularity with the goal of getting the most clicks are well-designed and thought out, I go there when I need shady, shallow entertainment and articles with little to no truth.

Guest said:

I haven't been back since they shut down the chat rooms... They were the only place you could speak your mind and not have some power hungry room monitor mute you. The bots sucked, but they could have fixed that.

It was one of the few places of ' Freedom of speech'.

cliffordcooley cliffordcooley, TechSpot Paladin, said:

They were the only place you could speak your mind and not have some power hungry room monitor mute you. The bots sucked, but they could have fixed that.
Not without room monitors.

drjekel_mrhyde drjekel_mrhyde said:

And the reason for this is because the yahoo toolbar has been bundled with Java updates. This forces less savvy users (which tend to still have desktops running windows xp) to search with yahoo instead of whoever was defaulted before (likely bing or google) increasing their traffic greatly.

When like ten years ago? The only thing I see trying to get bundled in freeware is Google Chrome.

gamoniac said:

And the reason for this is because the yahoo toolbar has been bundled with Java updates. This forces less savvy users (which tend to still have desktops running windows xp) to search with yahoo instead of whoever was defaulted before (likely bing or google) increasing their traffic greatly.

Err.... Google Chrome Bar is bundled with the most popular free Antivirus software, and is the default site of Android devices.

Yahoo provides excellent services - finance, news, vendor services like automobile quotes, etc. Just because you don't use it doesn't mean others don't, and there is absolutely no need to wish for Yahoo's death, even if you were an Google fan. More choices is good for all of us.

Guest said:

Their trashy opinionated articles based on popularity with the goal of getting the most clicks are well-designed and thought out, I go there when I need shady, shallow entertainment and articles with little to no truth.

LOL, this is true. I sometimes go to the articles, skip the content, and only read the comments bashing yahoo on how stupid and misguided their journalists are. Its great.

Guest said:

I post something like this before but it seems people always forget about it.

Yahoo! is still extremely popular in Asia. It's the Google of Asia in a sense.

Load all comments...

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.