AT&T on Saturday introduced a new family plan that’s easier to understand and will save customers some money in the process. The plan offers unlimited talk and text plus 10GB of data to share among all members.

Pricing starts at $130 for two smartphones and increases by $15 for each line that is added. For example, a family of five would pay just $175 each month which is certainly a solid deal. With three lines or more, it looks to be the cheapest option available among the four major wireless carriers in the US.

The plan is available to both new and existing customers including small businesses with up to 10 lines. Since this is a no-contract plan, members will either need to bring their own device, purchase one at a no-commitment price (off-contract) or sign up for AT&T Next (the company’s early upgrade program).

In the event that a family goes over the 10GB data bucket, they’ll be charged $15 per additional GB of data used. Customers that are already on family plans that share 10GB of data or more will automatically be placed on the new plan.

And for a limited time, all new and existing customers will receive a $100 bill credit for each new line of service added to the plan. That applies to smartphones, tablets, feature phones, mobile hotspots or AT&T’s home phone service.

The new value plan will go into effect on Sunday, we’re told.