The entry-level smartphone market is fierce, as most companies end up selling vastly more cheap phones than expensive ones. A case-in-point is the Nokia Lumia 520, which sells for under $100 and occupies the largest chunk of Windows Phone market share by far. When it comes to Android, there’s considerably more competition, with various Asian OEMs pushing their cheap, often unknown devices hard in local markets.

The Moto G is Motorola’s biggest and best effort yet in conquering the entry-level market. It’s not a handset meant to break records, but the 4.5-inch 720p display, Qualcomm Snapdragon 400 SoC and dual-SIM support (in certain models) will please the right crowds. Plus, at $179 for the 8 GB model and $199 for 16 GB, unlocked and off-contract, it certainly fits the definition of what an affordable smartphone should be.

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