Have you ever wondered how many times your publicly available Google+ content has been seen? Well, Google has now started displaying the number on your Google+ profiles and pages. According to Googler Eddie Kessler, the figure that now sits next to the follower count underneath your profile photo, is the total of your posts, photos, and profile views since October 2012.

The new feature is available by default, but you can easily disable it from your account settings if you so choose. Simply uncheck the box labeled “show how many times your profile and content have been viewed” to hide the count.

The move seems to be a step in the right direction, as it would not only let people gauge their popularity, but would also help brands build better marketing strategies. There is, however, a limitation. The view count may not be exact, and it may not be updated in real time, the company says.

This is not the first time Google has started providing these kinds of statistics. In October last year, the search giant started displaying view counts on your Google+ photos, and just last month, the company announced that it is now possible to see Google Analytics stats from your Google+ dashboard.