YouTube and SiriusXM on Thursday announced a partnership that will see the satellite radio provider host a weekly show called YouTube 15 featuring the top emerging and breakout songs on YouTube based on the previous week’s data.
The show will be hosted by YouTube personality Jenna Marbles and will air Fridays at 6 pm ET beginning July 11 on the SiriusXM Hits 1 channel and replay throughout the weekend. SiriusXM Hits 1 plays pop, R&B, rock and hip-hop hits. Listeners will hear artists like Maroon 5, One Direction, Jason Derulo, Imagine Dragons and Katy Perry in addition to emerging artists.
Marbles, whose real name is Jenna Mourey, has more than 13.4 million subscribers to her YouTube channel and her videos have been viewed well over 1.5 billion times. The 27-year-old was chosen by SiriusXM to fully capture the voice of the YouTube community, the press release noted.
The deal will no doubt aim to position YouTube as a legitimate source for music, especially among those who might not already turn to the site for tunes. The deal comes as the Google-owned company is preparing to launch a paid streaming music service tentatively known as YouTube Music Pass.
According to Variety, YouTube has signed agreements with 95 percent of the record companies they do business with including major labels like Universal Music Group, Sony Music Entertainment and Warner Music Group. Rumor has it that YouTube will block content from labels that don’t agree to their terms.