Amazon and the NFL jointly announced on Tuesday the creation of a new series that'll offer viewers a glimpse into the week-to-week life of players, coaches and franchise owners over the course of a regular football season.

The series, dubbed All or Nothing, will premiere exclusively on Amazon Video. The inaugural season will feature the Arizona Cardinals, a team that captured the NFC West title and advanced to the NFC Championship Game where they lost to the Carolina Panthers by a score of 49-15.

All of Nothing: A Season with the Arizona Cardinals follows the team beginning with the 2015 NFL Draft and continues throughout the season. The series will take viewers inside the locker room, on the sidelines and into the homes of Cardinal players including quarterback Carson Palmer, wide receiver Larry Fitzgerald, safety Tyrann Mathieu and Cornerback Patrick Peterson, to name a few.

Jordan Levin, Chief Content Officer for NFL Media, said All or Nothing will deliver the ultimate behind-the-scenes look at America's most popular sports and entertainment media property – the NFL's regular season – and they couldn't have asked for a better franchise for the inaugural season than the Arizona Cardinals.

Original content has proven immensely successful for streaming video providers like Amazon, Hulu and Netflix. With this deal, Amazon again demonstrates it's not afraid to take risks in the name of potentially increasing its Prime subscriber count. The move also highlights the fact that original content doesn't always have to be scripted.

All or Nothing will make its debut this summer, consisting of eight hour-long episodes that'll be available via the Amazon Video app for connected TVs, set-top boxes, mobile devices and on PCs.

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