Touted as the perfect VR solution for the masses, AMD is hoping to claw back a bit of market share with the new Radeon RX 480 which is aimed at the mainstream $200-250 segment, with other affordable Polaris GPUs expected to follow.
Whether on purpose or forcefully so, AMD is flipping how they used to release new GPUs, starting with mainstream products this time and working up to the high-end stuff. This might make sense given the company's current market share predicament, though I personally feel the move to the 14nm process has almost forced AMD into this strategy. The process may need to mature before larger, more complex GPUs can be created in sufficient volumes.
Then again, with over 80% of the PC gaming market dominated by $100 - $300 graphics cards, this is where the bulk of the market share is won and lost. AMD's first strike will be made at the $200 price range ($240 for the 8GB model) with the RX 480.