Paul Allen, the entrepreneur and co-founder of software maker Microsoft Corp., is looking to sell his technology-related cable channel TechTV, the Wall Street Journal reported Wednesday, citing people familiar with the situation.

TechTV, owned by Allen's investment firm Vulcan Ventures Inc., is worth $250 million to $300 million, the paper said, citing sources. A TechTV representative was not immediately available to comment to Reuters.

Read more: [URL=http://money.cnn.com/2003/08/27/technology/techtv.reut/index.htm?cnn=yes]CNN Money[/URL].