AMD keeps crushing Intel in CPU sales on Amazon and Germany's largest PC hardware retailer

[midian182]

In brief: AMD is continuing to crush rival Intel when it comes to CPU sales. Not only is Team Red dominating the Amazon sales charts, but it is also killing it in Germany, where it took 92% of retailer MindFactory's CPU sales last month, along with 93% of all processor revenue.

AMD's red wave continues to drown Intel across multiple markets. MindFactory, one of Germany's largest retailers, has some interesting numbers for January, as shown by YouTuber TechEpiphanyYT.

According to the figures, MindFactory sold 23,615 AMD units last month, with an average selling price (ASP) of 352 Euros ($366). Intel managed just 2,010 units, with an ASP of 290 Euros ($302).

AMD also took the vast majority of the category's revenue in January. The 8,300,674 Euros ($8,645,940) represented 93.4% of the total. Intel, meanwhile, managed 581,959 Euros ($606,165), or 6.55% of the total.

CPU Retail Sales January '25 (mf) 🇩🇪

Units
AMD: 23615 units sold, 92.16%, ASP: 352
Intel: 2010, 7.84%, ASP: 290

Revenue
AMD: 8'300'674 Euro, 93.45%
Intel: 581'959, 6.55%

By Socket
AM5: 18410 (71.84%)
AM4: 5205 (20.31%)
1700: 1745 (6.81%)
1851: 185 (0.72%)
1200: 55… pic.twitter.com/NvrAJHcSCj

– TechEpiphany (@TechEpiphanyYT) February 3, 2025

There are a couple of caveats to bear in mind. MindFactory is known for not having a huge amount of Intel stock, and apparently has a lot of offers on AMD chips. A comment on TechPowerUp highlights how the store has neither the Intel 265K or 285K in stock.

Even with that in mind, it's worth noting that AMD is still dominating Amazon.com's CPU retail sales. Team Red processors reached 51,040 unit sales in January, making up 76.5% of the total, while 12,800 Intel units were sold, 23.4% of the total. AMD CPU revenue was $16.3 million (86.2%), and Intel was just $2.6 million (13.8%).

CPU Retail Sales January '25 (amazon US) 🇺🇸
X3D keeps the cash flowing despite January blues

Units
AMD: 51,040 - 79.95% (Dec '24: 63,100 - 76.58%)
Intel: 12,800 - 20.05% (19,300 - 23.42%)

Revenue
AMD: $16.3m ($16.7)
Intel: $2.6m ($4.6)

ASP
AMD: $290 ($265)
Intel:… pic.twitter.com/p9yEQOye3t

– TechEpiphany (@TechEpiphanyYT) February 3, 2025

Looking at the current best-selling processors on Amazon.com really highlights how well AMD is doing. Of the top 30 items on the list, only six are from Intel (at the time of writing). Team Blue's highest entry is the Core i7-12700KF in tenth place.

Interestingly, the data from MindFactory includes sales by socket generation. AMD's AM5 leads the way with 71%, while second-place AM4 is at 20% – the highest Intel socket is the 1700 at 6.8%. Earlier this week, AMD executive David McAfee revealed the global split for AM5 and AM4 was 50/50, though he did emphasize that locations such as the US and Western Europe were skewed toward AM5.

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AMD keeps crushing Intel in CPU sales on Amazon and Germany's largest PC hardware retailer

 

[robero4]

Keeping same socket for few generations definetly helped Amd to get ahead. Sadly, Intel is a merchant of his own destiny....

 

[gigantor21]

Yet OEMs keep pushing Intel chips in their gaming laptops and prebuilts, despite the audience for both preferring AMD for years at this point.

 

[Axeia]

Yeah... AMD is killing in sales to the people building a system themselves. Pre builds Intel still has more sales afaik, laptops Intel absolutely dominates.

 

[NumberNine]

Every desktop CPU I have used at home. I have no loyalties. Make a good chip for a good price and I'm there. Roughly in chronological order.

Intel 486
AMD K6
Pentium III
AMD Thunderbird
Core 2 Solo
Athlon X2 260
E8400
Q6600
Phenom X3
Phenom II X4
Core i5 760
Core i5 3770
Core i5 4770K
Core i7 6800K
Ryzen 3 1300
Ryzen 5 2600
Ryzen 5 3600
Celeron J4105
Core i5 12600K
Core i7 1320P
Ryzen 5 7600X

 

[kiwigraeme]

Yeah... AMD is killing in sales to the people building a system themselves. Pre builds Intel still has more sales afaik, laptops Intel absolutely dominates.

didn't we just read MS going with Intel/QC for new surface pros= QC I kind of understand as MS need to keep working on ARM if to gain back domination in handhelds, tablets and maybe phones once more.
Intel I imagine gives a very sweet deal and can have enough supply

Really interested to see premium range Strix Halo laptops with OLED screens etc

Samsung and Apple should be worried as ultrapro 12"-14" touchscreen/pen will directly compete with with their pro tablets - I know which I would buy of - full control, install what you want 2000NIt plus lightweight laptop with magnetic attachable keyboard.

 

[p51d007]

Part of Intel's problem, is a problem that a lot of corporations have.
Look at Xerox, the American auto industry, multiple now gone "mall stores".
They hit the top, sit back and just inch along instead of continuing to innovate.
Then some upstart comes along and blows them out of the water.

 

[Mr Majestyk]

didn't we just read MS going with Intel/QC for new surface pros= QC I kind of understand as MS need to keep working on ARM if to gain back domination in handhelds, tablets and maybe phones once more.
Intel I imagine gives a very sweet deal and can have enough supply

Really interested to see premium range Strix Halo laptops with OLED screens etc

Samsung and Apple should be worried as ultrapro 12"-14" touchscreen/pen will directly compete with with their pro tablets - I know which I would buy of - full control, install what you want 2000NIt plus lightweight laptop with magnetic attachable keyboard.

Microsoft is attracted to Intel like flies to sh!t, they are an utter joke under Nadella. IEven Dell will have AMD options in their new laptops this year.

 

[Puiu]

Intel still has deep pockets to pay out OEMs for pre-built PCs and laptops.

Still... 20% on amazon is crazy. Another failed generation and Intel will probably drop under 10%.

 

[Axeia]

Intel still has deep pockets to pay out OEMs for pre-built PCs and laptops.

Still... 20% on amazon is crazy. Another failed generation and Intel will probably drop under 10%.

Nah their "financial horsepower" (AdoredTV watchers will get the reference) advantage has been utterly wiped out. Those deep pockets have been flipped inside out and all they gave was pocket lint.

I've seen multiple sources citing OEMs that AMD is very unreliable to source mobile chips from. They're not clear over what future products they have and aren't good at providing a stable supply. With prebuild PCs this isn't as much of a problem and AMD keeps making gains, in the laptop market however they're almost non existent.
Probably just a matter of time though, if AMD puts in the effort they should be able to start making waves in the laptop market. Ideally through things like Strix Halo so that they can steal NVIDIAs slide of the pie as well.

 

[Puiu]

Nah their "financial horsepower" (AdoredTV watchers will get the reference) advantage has been utterly wiped out. Those deep pockets have been flipped inside out and all they gave was pocket lint.

I've seen multiple sources citing OEMs that AMD is very unreliable to source mobile chips from. They're not clear over what future products they have and aren't good at providing a stable supply. With prebuild PCs this isn't as much of a problem and AMD keeps making gains, in the laptop market however they're almost non existent.
Probably just a matter of time though, if AMD puts in the effort they should be able to start making waves in the laptop market. Ideally through things like Strix Halo so that they can steal NVIDIAs slide of the pie as well.

It may seem like that, but Intel is still making a lot of money and they still have a certain reputation in the market. Would you gamble your business by making Intel "angry" and being put at the end of the supply list if they manage to make a comeback in 2-3 years? AMD is not yet in a situation where their reputation alone can compel OEMs to avoid shady deals.

"AMD is very unreliable to source mobile chips" - yes, it's been like that for previous generations, but you can't really grow in the market without actually supplying chips and AMD managed to grow a lot in recent years. the supply issues have mostly been relegated to the launch windows.

At CES2025 some laptop manufacturers gave really weird excuses as to why the top end x3D chips from AMD only had access to 70 class GPUs. For example one was saying that they need to "improve" the power delivery. It's a laptop, the x3D CPU and a 4090/5090 GPU draw at most 230W together and they had laptops that were extremely power hungry in all previous years.

The newly announced Asus ROG Strix 1G6 features an AMD Ryzen 9 9955HX3D and tops out at a 5070ti... while the exact same model with the Core Ultra 9 275HX goes up to a 5090. How is the fastest gaming laptop CPU, which is also much more power efficient (55W in turbo mode), not have the option of even the 5080? it makes zero sense. this is a blatant exclusivity deal...
And Lenovo is doing the same thing with the Legion laptops.

https://www.intc.com/filings-reports/all-sec-filings/content/0000050863-24-000124/intc-20240629.htm

"Incentives offered to certain customers to accelerate purchases and to strategically position our products with customers for market segment share purposes, particularly in CCG, contributed approximately $1.3 billion to our revenue during Q2 2024. The impacts of these Q2 2024 incentives were contemplated in our financial guidance for Q3 2024, as included in our Form 8-K dated August 1, 2024."

Intel started adding monetary "incentives" to their reports in 2022, about when OEMs started doing really wanky stuff to AMD laptops which led to a huge drop in market share back then (from 25% to 15% in a single Q). Now they are back up to about 25%.