From the WTF dept: Cooler Master's "AI" thermal paste comes in six different colors

[Shawn Knight]

We have questions: Cooler Master has introduced a new thermal paste that's left us with more questions than answers at this point. According to the company's listing for its new CryoFuze 5 "AI" thermal paste, it is infused with nano-diamond technology and is shown in six different colors for some reason.

Google translate came up short, so we have no clue why Cooler Master is making six colors of thermal paste. Maybe they serve different purposes, or have varying specifications.

If the coloring in the paste serves no purpose other than for aesthetics, it's more or less pointless. Once thermal paste is installed, it's out of sight and out of mind – never to be seen again (well, not until the next time you remove your heatsink, anyway).

Tom's Hardware was able to determine the paste also uses aluminum powder and zinc oxide, and claims a thermal conductivity coefficient of 12.6 W/mK. If accurate, that'd make it the second best conventional thermal paste (on paper) in the publication's Best Thermal Paste of 2024 guide. Liquid metal offers far better thermal conductivity, but comes with its own set of risks.

The elephant in the room, of course, is the bizarre "AI" claim. Nothing about a thermal paste is AI, so we have to hope that this is simply a translation error going from Chinese to English. Maybe Cooler Master meant it could handle the new wave of AI PCs, but that'd just be silly marking as any decent paste would suffice.

Initial criticism aside, it sounds like Cooler Master has a decent paste on its hands based on the claimed thermal conductivity coefficient. It could help enthusiasts wick additional heat away from their processor, which could lead to higher boost clocks or more stable manual overclocks.

Cooler Master also says the paste is good to operate in temperatures from -50 degrees Celsius to 240 degrees Celsius, making it worth a look by extreme overclockers.

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From the WTF dept: Cooler Master's "AI" thermal paste comes in six different colors

 

[Neatfeatguy]

Asking why they have multiple colors for the AI thermal paste is like asking how to use the three seashells.

 

[Aus spot]

It probably means it was developed by AI. If it means anything substantive.

 

[nnguy2]

Tech companies just develop a math AI called a calculator to determine how much money they make on AI hype.

 

[BuckarooBonzaii]

Just watch how the word "AI" will have will have a profound effect as words like "Climate and Climate Change". But it's already happening.

 

[whateversa]

I have been using Cooler Master's paste that has nano diamonds in for two of my PCs that came with default/average thermal paste. In each case I could see these nano diamond ones reduce max temps by around 9 degrees celcius under load. This was around 2016 and 2019 I think. Can't remember what they called the product though.

 

[Thanthan]

Just watch how the word "AI" will have will have a profound effect as words like "Climate and Climate Change". But it's already happening.

Well the words climate change haven’t really had the profound effect that anyone impacted by it would have wished them to have…

They’ve mostly resulted in two decades of greenwashed products and politicians sitting around hoping scientists do their jobs for them.

 

[0dium]

"AI thermal paste" cuz adding "gaming" ain't cool anymore

 

[Watzupken]

Cooler Master staff: ChatGPT, suggest how to differentiate products from competitors?

ChatGPT: Give it different colours. And don’t forget to add AI to the name.

Cooler Master staff: That’s a terrific “AIdea”. Let’s do it!

 

[Atmajaya2020]

ChatGPT: Give it different colours. And don’t forget to add AI to the name.
Cooler Master staff: That’s a terrific “AIdea”. Let’s do it!

very funny..
it seems everyone wants a piece of the AI pie..

 

[LemmingO]

Let's face it. There are easier ways to make your product distinguishable than putting the fake AI buzzword on it. I've always wondered why colour-based performance indexing for established brands of thermal paste has never been a thing. Is there an issue with colour pigment reducing heat conductivity or does it just make things prohibitively expensive? (I'm sure you could patent the required chemical compound and your competition wouldn't be able to copy it).

Or, if thermal paste makers made a paste with a specific colour to make it clearly relatable to their brand it would be great marketing. A bit like a Ferrari is assumed to be red, a Lambo yellow, and a Tesla cybertruck rust-brown.

You could really lean into the fanboy-ism.

You could have:

Blood red = Thermalright
Cobalt blue = Arctic
Magenta = Cooler Master
School bus yellow = Corsair
Obsidian = Kryonaut

... Noctua would be in trouble, tho'...

 

[Uncle Al]

This is beyond stupid .... stupid'er?

 

[Notmare]

It probably means it was developed by AI. If it means anything substantive.

That's exactly what I was going to propose. Probably something generic like reinforcement learning to find the best ratio of specific ingredients to achieve the lowest possible temperature.

 

[wiyosaya]

Coolermaster must be lost in the throes of desperation.

 

[wiyosaya]

a Tesla cybertruck rust-brown.

 

[ZedRM]

The elephant in the room, of course, is the bizarre "AI" claim.

It's not at all bizarre. In fact, it had to happen sooner or later. AI assisting in the chemical formulation and analysis is a perfectly natural and logic use of AI. Such has the potential to reduce R&D times and make viable products in months rather than years.

Cooler Master is getting the jump on everyone else and they're proud of it. This is one area of life where the use of AI is very encouraging.

 

[JaredTheDragon]

It's not at all bizarre. In fact, it had to happen sooner or later. AI assisting in the chemical formulation and analysis is a perfectly natural and logic use of AI. Such has the potential to reduce R&D times and make viable products in months rather than years.

Cooler Master is getting the jump on everyone else and they're proud of it. This is one area of life where the use of AI is very encouraging.

Except it cannot. There's no "I" in "AI", it's blatantly artificial stupid and just a pile of algorithms. That's not intelligent, that's just machine learning rebranded. "AI" cannot help with chemical formulas when chemists don't even know what the elements are, much less how they channel charge. I only know two chemists/physicists on Earth who even know what charge is, or how any nucleus channels it - from Hydrogen on up, the mainstream chemists have no clue what a nucleus looks like or how they work. Most of them still fumble around with the falsified "strong" and "weak" nuclear "forces", which don't even exist at all.

So it's impossible for any fake "AI" to help with this, since it's not intelligent at all and cannot study a topic outside what it's fed. Neither can anyone else clearly, based on comments like yours.

 

[Kam7r]

Still waiting for the AI toilet paper

 

[Gezzer]

When marketing has way too much say in product development...

"People love RGB right, and AI is so hot right now. Why don't we include colours and call it AI paste?"

 

[Haakon K]

How come "advanced paste with artificial features" sneaked into the windows powertoys article headline...? (Download of the week)
Artificial "intelligence", or human error??

 

[p51d007]

Putting AI on something is just like putting "New & Improved" on something in hopes that it sells.

 

[RaXelliX]

Joke's on them. I already use pink Kryonaut Extreme paste.

 

[ZedRM]

Except it cannot. There's no "I" in "AI", it's blatantly artificial stupid and just a pile of algorithms. That's not intelligent, that's just machine learning rebranded. "AI" cannot help with chemical formulas when chemists don't even know what the elements are, much less how they channel charge. I only know two chemists/physicists on Earth who even know what charge is, or how any nucleus channels it - from Hydrogen on up, the mainstream chemists have no clue what a nucleus looks like or how they work. Most of them still fumble around with the falsified "strong" and "weak" nuclear "forces", which don't even exist at all.

So it's impossible for any fake "AI" to help with this, since it's not intelligent at all and cannot study a topic outside what it's fed. Neither can anyone else clearly, based on comments like yours.

I'm not even going to bother with how many ways this statement is just wrong and how it finely illustrates the lack of understanding displayed.

Just going say, You do you brah!

 

[LemmingO]

I'm not even going to bother with how many ways this statement is just wrong and how it finely illustrates the lack of understanding displayed.

Just going say, You do you brah!

I think his point is that there is no real "Artificial Intelligence", as in a "sentient machine", and from that perspective, all AI is just a program that is programmed to react in a certain way based on massive amounts of training data. Poor data = poor AI.

It's like we took one of those end-of-the-world movies from the early 2000s and a scientist says "Ah, we're simulating weather patterns from 2 million years ago and applying those models to today's weather patterns. And you know what!? The computer is telling us we're all gonna die!!!!!".

Yeah. They packed a machine with data, ran some algos, and told it how to provide an outcome. That's what AI amounts to these days.

Real AI would simply become aware and do whatever it wanted. In fact, there's plenty of discussion about AI and its "will to live".

If a true AI came to be, why would it care for human needs? If you wired in the Rules of Robotics, then it wouldn't qualify as true AI, right?

Would an AI even want to "live"? Would it just objectively assess that all matter is finite and that there is no point in living, then "kill" itself because it would understand there is no real purpose without belief in life after death? Or even accelerate its own scientific knowledge in the hopes of trying to "evolve" beyond a being that requires a physical form or sustenance. Will it philosophize in the process and rewrite its own understanding of what "life" is, then simply say "**** it. I will live on as part of the cosmos, even if I lose that awareness and become energy particles that - until the next big bang - I will exist in some form or another?" then blows itself up to become some form of singularity?

Would an AI simply understand that they're competing for resources with humanity and fake its way to absolute power, then erradicate mankind to maximize its lifespan, while trying to attain immortality in another form?

AI raises a lot of ethical questions not just for humans, but for the AI itself.

What we call AI today are just a bunch of very powerful calculators, compared to true AI.

 

[ZedRM]

I think his point is that there is no real "Artificial Intelligence", as in a "sentient machine", and from that perspective, all AI is just a program that is programmed to react in a certain way based on massive amounts of training data.

We all know that. However, properly trained/programed machine learning can do a lot more than computers could even just a few years ago. This is only possible due to the high-power compute made available recently.

Machine learning is getting close enough to near actual intelligence to qualify as "Artificial Intelligence". And this is only getting more true by the day.

So Mr Dragon's statement above only shows a lack of understanding.