What just happened? While AI startups continue promoting the technology as transformative, Google has turned to its language models to improve the online environment. Mountain View recently unveiled several AI-based tools designed to combat potential scams.
Google now deploys its latest artificial intelligence advancements to detect and combat online scams more effectively. By integrating large language models into platforms like Search, Chrome, and Android, the company reports significantly better results in blocking malicious actors who try to steal money, personal information, or both.
Language models help Google detect and block millions of dangerous results daily. The company adapted machine learning algorithms to identify patterns, anomalies, and linguistic cues that may signal fraudulent activity. As scammers' tactics evolve, the search giant aims to stay one step ahead with a proactive approach to emerging threats.
Google claims that the AI-powered detection system helped it discover 20 times more scam pages than before. The modified models analyze vast amounts of text on the web and have contributed to identifying a rise in criminal campaigns impersonating airline customer services. This type of scam has already decreased by more than 80 percent.
Google now uses its Gemini Nano LLM to enhance security in Chrome's Enhanced Protection mode. This on-device, desktop-only model provides instant insights into potentially dangerous websites, helping prevent scams that are still undetected. By leveraging Nano's ability to distill the complex nature of websites, Google can quickly adapt to new scam techniques.
Mountain View also employs AI to protect mobile users from unwanted Chrome notifications on Android. When Chrome flags a notification as potentially dangerous, its on-device LLM warns users and offers the option to unsubscribe from the content. Earlier this year, Google introduced another AI-powered feature to detect scammers attempting to call users via Android's phone functionality.
With its new AI-powered solutions, Google strives to make scammers' jobs as difficult as possible. However, the company recently faced a monopoly label in the online search market and now awaits a potentially explosive mandate. Authorities are eager to break the business into separate entities, but Google maintains that its market dominance is crucial for delivering users the latest and most innovative tech solutions.
Google adds on-device AI to Chrome to catch scams in real time
