Kingston was the top DRAM module manufacturer last year, taking almost 80% of the market

midian182

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In brief: As with some many industries, DRAM manufacturers had a profitable 2020 thanks to the increased demand for laptops and desktops, a result of so many people suddenly working and learning from home. Sitting on top of the pile was Kingston, again, which grabbed a massive 78% of the entire market.

According to TrendForce’s report, notebook shipments increased by 26% YoY in 2020. That, combined with a jump in desktop shipments, meant a corresponding increase in DRAM demand. Module revenue was up about 5% YoY to $16.9 billion, improving on the $16.1 billion from 2019.

Kingston, maker of the HyperX brand, dominated the list of top manufacturers. The $13.2 billion in DRAM module revenue it generated in 2020 equated to a market share of 78%. Despite increasing its revenue by about 2% YoY, Kingston lost some market share last year compared to 2019, albeit by just -2.33%. TrendForce writes that the company adopted a relatively conservative sales strategy during 2020 in response to uncertainties in the pandemic-influenced market.

For comparison, second place Adata Technology managed $540 million in revenue, taking just 3.19% of the market. The Taiwanese company’s revenue from DRAM module sales to was up 47% YoY, thanks to the move to WFH, distance learning, and its entry into the gaming segment. But it didn’t experience the largest yearly growth; that honor went to Shenzhen-based Kimtigo, whose module business grew 50%, helping it jump from sixth place to fourth.

The only company in the top ten that saw its revenue shrink was Smart Modular Technologies. TrendForce puts the -7.10% YoY decline down to the fact it sells most of its products in the US and South American countries such as Brazil, locations that have been hit hardest by the pandemic.

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I guarantee you this is due to OEM deals, not aftermarket, or BYO dram sales. There is no way Kingston outsells G.Skill, Crucial, Corsair in aftermarket sales.

They designed the first SIMM in 1987,, and then spent 35 years of doing nothing but adding flash drives to the lineup (they already bought themselves every OEM contract, so why bother trying?)

https://www.businesswire.com/news/h...g-the-World-with-Quality-Technology-Solutions

They put a gimmicky Blue Brand on all their modules (very reminiscent of Intel Inside branding of the time. QUITE INTENTIONALLY!)

They don't actually make any memory chips, so the Crucial modules are not counted in these numbers. - this is simply rankings of 3rd-prty re brands:

https://seekingalpha.com/article/4346547-micron-samsung-and-sk-hynix-dram-oligopoly
 
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I guarantee you this is due to OEM deals, not aftermarket, or BYO dram sales. There is no way Kingston outsells G.Skill, Crucial, Corsair in aftermarket sales.
Crucial is Micron, Micron supplies a lot of Kingstons DRAM chips for there DIMMS. Micron, Samsung, and SK Hynix make almost all the DRAM in the world.
 
Is it because they are the most preferred? Or because they were the ones best able to keep their supply chain moving to manufacture products during the pandemic?
 
Is it because they are the most preferred? Or because they were the ones best able to keep their supply chain moving to manufacture products during the pandemic?
Kinda hard to tell. In all my days, I've never seen any advantage to choosing one "brand" of RAM over another. The RAM itself is always made by either Samsung, Hynix or Micron. All other brand names like Team, G.Skill, Corsair, OCZ, Centon, AData, Crucial, etc. are just semantics.
 
Corsair or G.SKILL aren't on that list? Not possible.
I guarantee you this is due to OEM deals, not aftermarket, or BYO dram sales. There is no way Kingston outsells G.Skill, Crucial, Corsair in aftermarket sales.
Read note 2: "This information includes only companies with publicly released earnings information"

So:

1. Corsair, G.SKILL etc are not included since they kept earnings information at least some way secret

2. Because of missing companies, Kingston does not have "almost 80%" of whole market.
 
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