LG's next-gen OLED panels promise 4,000 nits brightness and better burn-in resistance

[Daniel Sims]

LG plans to launch its brightest-ever OLED screen later this year. A new internal structure enables the fourth-gen panel to achieve a maximum brightness of 4,000 nits – about 30 percent higher than the previous generation.

The new display also boosts color brightness by 40 percent, increasing from 1,500 to 2,100 nits. These improvements are attributed to LG's updated primary RGB tandem structure, which has evolved from three to four stacks, sandwiching two layers of blue pixels between layers of red and green pixels.

Last year, the company proposed using the tandem system to increase resistance to burn-in – one of the primary drawbacks of OLED panels. The technology combines fluorescence and phosphorescent elements to increase blue light efficiency, which is the main cause of burn-in.

In addition, LG's fourth-gen panel also aims to address another issue common to OLED screens – reflections in bright rooms. The company claims that its new special film blocks 99 percent of light reflected from and within the display's surface.

LG said the primary use case for the brightness and energy efficiency improvements is – wait for it – AI. Similar to how PC hardware manufacturers recently began promoting AI PCs that run GenAI workloads locally, TV companies like LG and Samsung are trying to sell the concept of "AI TVs."

An AI customization page on LG's website reads like the industry discovered a new buzzword to convince consumers to upgrade their TVs again. The company is promoting AI as the next stage in the evolution of smart TVs.

AI-powered features include acoustic tuning and brightness control, which analyze a user's room to adjust sound and brightness automatically. Additionally, AI director processing optimizes color distribution, while super resolution technology upscales images to 8K while preserving film grain. Other AI features include a "picture wizard" to assist users in navigating settings and a chatbot to provide troubleshooting support. Needless to say, these all sound like a bunch of nothingburger features, but I digress.

LG has yet to disclose shipping dates for their latest OLED panels, but they are expected to appear in flagship TVs sometime this year, followed by OLED gaming monitors.

Although the need for AI features remains unproven, the newly announced quality and reliability improvements might contribute to OLED's already growing market share. At CES, LG said that 22 percent of PC gaming monitors are OLED compared to just 18 percent of TVs. Samsung has also seen a surge in OLED sales and is preparing models capable of reaching 500Hz refresh rates, but high prices remain the biggest obstacle to wide adoption.

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LG's next-gen OLED panels promise 4,000 nits brightness and better burn-in resistance

 

[NumberNine]

Unwanted data collection software packaged with incremental hardware improvements.

This is how you prey upon the weak.

 

[yRaz]

Unwanted data collection software packaged with incremental hardware improvements.

This is how you prey upon the weak.

This is why you build a hardware firewall for your home network. I personally like finding where it's sending user information, use AI to generate gibberish data and flood them with it.

 

[BbN48]

This is why you build a hardware firewall for your home network. I personally like finding where it's sending user information, use AI to generate gibberish data and flood them with it.

How do you go about doing this?

 

[kiwigraeme]

This Tv and even more the new Samsung QD-OLED are starting to future proof 4000NIt masters, Samsung very close and LG at 2000Nits for colour gamut

Some of these AI features on these TVs will be useful for a subset of the population eg hard of hearing
"make dialogue easier to hear"

watching movies in any language , translate to Swahili with big grey subtitles etc

What's interesting how many will need internet connection, so even if have Apple TV or whatever

The Streaming services will still collect your info/preferences etc

What also will be interesting is Hisense and TCL with their very good miniLCDS for the price and soon RGG miniLCDs that will get near 100% BT2020 at much higher NITs, how much info they will collect and how USA will respond

One thing collecting what you watch , how you use this TVS , but with microphones build into TV or remote , possibly cameras coming to the TVS will we have always listening and watching, and how hackable.

Ie whether you think average consumer sells themselves too cheaply , sure most don't want installed RATs on their TVs

Will be interesting to see what EU regulates or requires in privacy settings

Edit again pirates will get a better service with remuxing to get higher bit rates and full atmos/DTS-X etc - they will have same tools to take time to clean up old movies and upscale with probably less artifacts than some automated process

 

[yRaz]

How do you go about doing this?

Make your firewall, see where the device is sending data, prevent that device from connecting to the servers it's trying to communicate with, use a computer on your network and make it look like said device then just have it generate and send junk data as if it was the device trying to collect your data. This is a legal grey area so I'm not going to create any guides detailing how to do it.

However, I will say that they are trying to collect "user generated usage data" in the EULA. Well, this is how I'm using their device and, as a user, I am in fact, generating data for them. If they want to prevent me from opting out of data collection practices, they can have as much of my user generated data as they want. Since they have a litigation clause in the EULA, we have to goto litigation first. That litigation clause goes both ways.

 

[toooooot]

What I find it interesting that they do not mention better durability in this promo image. Power saving and better color, but not longer life.

 

[nnguy2]

Lol 4000 nits? Why? My eyeballs cringed reading that.

 

[NotYourITguy]

I'm waiting to see if Sony's new QD-OLEDs this year are going to be competitive. LG probably has the better OLED panels but I'm just not a fan of WebOS and definitely not Tizen on Samsung.

 

[BbN48]

Make your firewall, see where the device is sending data, prevent that device from connecting to the servers it's trying to communicate with, use a computer on your network and make it look like said device then just have it generate and send junk data as if it was the device trying to collect your data. This is a legal grey area so I'm not going to create any guides detailing how to do it.

However, I will say that they are trying to collect "user generated usage data" in the EULA. Well, this is how I'm using their device and, as a user, I am in fact, generating data for them. If they want to prevent me from opting out of data collection practices, they can have as much of my user generated data as they want. Since they have a litigation clause in the EULA, we have to goto litigation first. That litigation clause goes both ways.

"Make your firewall" is where you lost me. What hardware do you use?

 

[yRaz]

"Make your firewall" is where you lost me. What hardware do you use?

I took an old ryzen 1800x machine, installed IPFire on it and stuck in a dual 10Gig network card. I have it installed between my Comcast modem and network switch

 

[The Talking Tech]

And yet the latest 2025 LG C5 TV panels are just as inefficient and underwhelming as prior years.

 

[Mr Majestyk]

Lol 4000 nits? Why? My eyeballs cringed reading that.

That's not full-screen brightness obviously. It's for a small patch. And even then it's BS. Last year's TV's claimed 3000 nits and could actually only hit about 1500-1600 nits. Still that pretty good for HDR. Full-screen brightness for this gen OLED is about 400 nits IIRC.