Archean
Posts: 5,652 +103
Meet Microsoft, the world's best kept R&D secret
As far as 99.9 percent of the world population is concerned, Microsoft is a stodgy, old-guard technology company. Its bottom line is fully leveraged against PC operating systems and business software—hardly the building blocks of a future-thinking portfolio, right?
But scratch that cold, conservative, pedestrian surface, and you’ll find a Microsoft that’s a veritable hotbed of cutting-edge innovation. Indeed, the company doesn't just loosen its purse strings when it comes to research and development. No, it practically throws money at really big thinkers to build a more wondrous, fantastical future. In 2011 alone, Microsoft's R&D budget reached a record high of $9.6 billion (yes, with a "B"). That’s a lot of Benjamins, and they’re being spent on some decidedly awesome projects.
I think key is how much of it makes into end products and at the right time, that is what counts at the end of the day.
As far as 99.9 percent of the world population is concerned, Microsoft is a stodgy, old-guard technology company. Its bottom line is fully leveraged against PC operating systems and business software—hardly the building blocks of a future-thinking portfolio, right?
But scratch that cold, conservative, pedestrian surface, and you’ll find a Microsoft that’s a veritable hotbed of cutting-edge innovation. Indeed, the company doesn't just loosen its purse strings when it comes to research and development. No, it practically throws money at really big thinkers to build a more wondrous, fantastical future. In 2011 alone, Microsoft's R&D budget reached a record high of $9.6 billion (yes, with a "B"). That’s a lot of Benjamins, and they’re being spent on some decidedly awesome projects.
I think key is how much of it makes into end products and at the right time, that is what counts at the end of the day.