Netflix hikes prices again, the standard plan is going up to $17.99

zohaibahd

zohaibahd

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In brief: Netflix is once again hitting customers with a round of price increases across most of its plans in the US, Canada, Portugal, and Argentina. While the bumps are marginal, they represent a general upward trend that began during the pandemic.

The price increases go across the board, as detailed in the latest earnings report. The ad-supported tier is going up from $6.99 to $7.99 monthly. Then there's the standard ad-free option, which is seeing the biggest jump, climbing from $15.49 to $17.99 per month. The premium high tier is inflating from $22.99 to $24.99 monthly. These new rates will kick in during customers' next billing cycle.

The new prices follow the hike from back in October 2023 and mark the first time the ad tier has seen an increase since its 2022 launch.

Netflix says that the reason behind this bump is that it needs to charge a bit more so it can keep investing in new programming and "deliver more value" to subscribers.

Despite these periodic hikes, some of which resulted in significant pushback from subscribers, the company racked up a staggering 300 million global subscribers over the last quarter – its highest quarterly gain ever. Key drivers included the hugely popular "Mike Tyson vs Jake Paul" boxing event that pulled in 108 million viewers worldwide, making it the most streamed sporting event in history.

Netflix also seems locked in on ramping up its live programming after impressive results with sports and entertainment events in late 2024. An example of this is the platform's first foray into live NFL games on Christmas, which was a hit with two games averaging 30 million global viewers each.

Additionally, the return of Squid Game season 2 drew a massive 68 million viewers in its premiere week alone, becoming Netflix's biggest series launch ever. There was also the hit animated show "Arcane," which saw its second season become the most popular show on the platform in over 60 countries.

All this has led to an operating income topping $10 billion for the first time. However, Netflix still sees massive growth potential: in a letter to investors, company executives pointed out that the platform accounts for less than 10% of total TV viewing in its markets, "suggesting a long runway" as streaming continues its worldwide expansion.

Part of that growth strategy involves new offerings like the "Extra Member with Ads" plan. This tier lets ad-supported subscribers tack on an additional viewer outside their household for $7.99 monthly – the same cost as adding an external member to the ad-free plans.

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Netflix hikes prices again, the standard plan is going up to $17.99

 
I had almost all the streaming services available, but I realized that even then I could almost never find what I really wanted to watch... frustrating.

As a result, I only have prime now, it's a very good package because it's not just streaming itself, it serves me to watch something random casually. Netflix and its woke culture can live without me. xd
 
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@WhiteLeaff Do you even know what the word 'woke' even means? Netflix isn't a woke culture. DEI is a woke culture. The last four years of Marvel movies have been a woke culture. Netflix is amazing, and is literally the only streaming service worth the price increase. I have Prime and Netflix, and that's it, because Netflix is the only streaming service that actually has a good variety of shows, and you saying that you couldn't find anything to watch when you had all the streaming services points to a 'you' problem, in that just because you don't like watching stuff on streaming doesn't mean the streaming is bad.

As to the topic itself, the last time Netflix increased their plan price, their content got even better than it was before, so I will continue to pay it and be happier.
 
If they're going to up the price again, they really need to keep delivering on their content, most of it is good (a bit too much reality TV recently), a lot of shows are coming to an end, and need to be replaced.

I'm glad I get Netflix for free for now. The only streaming services I actually pay for are AppleTV+ and Spotify... Disney I've got for free and Amazon Prime my wife insists on for the speedy shipping so I don't count it (tbf speedy shipping has saved my bacon more than once....)
 
Guess Netflix guess the rotation treatment along with the rest of them then.
Used to be subscribed to Apple TV, Disney, Amazon Prime and Netflix but price hikes and inflation happened.

Apple TV was the first to drop because they really don't offer much you can't watch by just subscribing once a year (preferably on a free trial). They got a few really good series - just not much of it.
Disney ehhh, the Marvel series disappointed and ended and the girlfriend doesn't want to pay for rewatching whatever nostalgic 'classic' for the nth time. Subscribe once a year to catch up to things.
Netflix - prices just keep going up and up whilst most of the time I browse for far to long to end up watching something that just doesn't impress. (And with how terrible they did with The Witcher getting rid of them out of a spite might be a thing as well ;)). Might subscribe every now and then if there's something of interest.

Amazon stays, not on the merits of its content because other than The Boys (and the spinoff) and The Grand Tour/Clarksons Farm there really isn't all that much on it. But next day delivery / Amazon Music / Prime Gaming make it total out to something worth the price.

All the ones that still think restricting content to regions in 2025 is a good idea... If using a VPN to access them is considered illegal and they're unwilling to serve it in the first place. Might as well find them on the high seas, not like they miss out on a customer if they didn't want one in the first place.
 
Netflix lacks quality, I prefer much more HBO content even when its way less. Same reason I have been on Max and not Netflix for 2 years (aprox) by now.

You can suscribe to Netflix 1 month and see everything good it has been released over 1 year there, which are about 8 series being honest.
 
I'll be cutting my premium Netflix account and going to my free T-mobile account. Netflix is literally one of the greediest corporations out there and I am done supporting their greed.
 
Here is a funny way to view this. Streaming services are good ideas and I have some that we use daily. The issue is not so much that they are raising the price again, it is at what point does the service become too pricey? Streaming services got such a boost with people cutting ties with cable and satellite providers, because of the prices becoming too much. There will be a point of diminishing returns and that will see the end of business. Somewhere, someone will create a better and cost effective alternative. Netflix is a great platform. They are getting more great content, but there is still a price ceiling where consumers will stop relenting. If you have all the major streaming, your bill a month is staggering, more than the old cable days!
 
I haven't had Netflix since Bojack ended quite a few years ago now. I was considering getting it for a month or two to check out what I've been missing, but looking at the old prices I was already gonna pass. These new prices just mean I don't think I'll ever go back.
 
Never used ANY, streaming service. I simply download what ever want to watch at the time. Unfortunately, there hasn't been a good film in years now. I can't think of one good film right now, anyway.
 
I remember when Netflix was $5 and it was filled with great classic shows. I dropped them around ten years ago when they started raising prices, getting rid of all the good shows and replacing them with "Netflix Originals". Now they are $18 a month? Completely ridiculous. Corporate greed eventually ruins everything.
 
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Thrackerzod said:
I remember when Netflix was $5 and it was filled with great classic shows. I dropped them around ten years ago when they started raising prices, getting rid of all the good shows and replacing them with "Netflix Originals". Now they are $18 a month? Completely ridiculous. Corporate greed eventually ruins everything.
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Thrackerzod said:
I remember when Netflix was $5 and it was filled with great classic shows. I dropped them around ten years ago when they started raising prices, getting rid of all the good shows and replacing them with "Netflix Originals". Now they are $18 a month? Completely ridiculous. Corporate greed eventually ruins everything.
Click to expand...
It's like replace cable, cut the cord. I knew then, when these streaming services got enough people, they would up their prices. Only, thing I wanted from any service was local channels. But, they want to give you a bunch of BS channels that I would never watch or want, for a ridiculous price. I finally, got a good air-antenna. It's a Yagi, a directional antenna, with a rotor to turn it. I get like 120 channels! I'm an amateur radio operator too, so I know a bit about antenna's and such.
 
Robertrogue said:
Here is a funny way to view this. Streaming services are good ideas and I have some that we use daily. The issue is not so much that they are raising the price again, it is at what point does the service become too pricey? Streaming services got such a boost with people cutting ties with cable and satellite providers, because of the prices becoming too much. There will be a point of diminishing returns and that will see the end of business. Somewhere, someone will create a better and cost effective alternative. Netflix is a great platform. They are getting more great content, but there is still a price ceiling where consumers will stop relenting. If you have all the major streaming, your bill a month is staggering, more than the old cable days!
Click to expand...
The problem is that you still cannot, affordably, just buy the shows you want to watch. So, Netflix, like all other streaming services, is simply "bundling" in a package of movies/tv shows and selling it for a price. The whole reason many of us left cable tv was the price. With these services all increasing in price something has to give. For me it means doing the stop sub, start sub routine which is a pain in the *** but it's getting to be more expensive to stream than to just get a cable package.
 
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waclark said:
The problem is that you still cannot, affordably, just buy the shows you want to watch. So, Netflix, like all other streaming services, is simply "bundling" in a package of movies/tv shows and selling it for a price. The whole reason many of us left cable tv was the price. With these services all increasing in price something has to give. For me it means doing the stop sub, start sub routine which is a pain in the *** but it's getting to be more expensive to stream than to just get a cable package.
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Exactly!
 
I'll cancel it if they increase its useless to me just have it to share it with family I have plex server which is enough for me.
 
Axeia said:
Guess Netflix guess the rotation treatment along with the rest of them then.
Used to be subscribed to Apple TV, Disney, Amazon Prime and Netflix but price hikes and inflation happened.

Apple TV was the first to drop because they really don't offer much you can't watch by just subscribing once a year (preferably on a free trial). They got a few really good series - just not much of it.
Disney ehhh, the Marvel series disappointed and ended and the girlfriend doesn't want to pay for rewatching whatever nostalgic 'classic' for the nth time. Subscribe once a year to catch up to things.
Netflix - prices just keep going up and up whilst most of the time I browse for far to long to end up watching something that just doesn't impress. (And with how terrible they did with The Witcher getting rid of them out of a spite might be a thing as well ;)). Might subscribe every now and then if there's something of interest.

Amazon stays, not on the merits of its content because other than The Boys (and the spinoff) and The Grand Tour/Clarksons Farm there really isn't all that much on it. But next day delivery / Amazon Music / Prime Gaming make it total out to something worth the price.

All the ones that still think restricting content to regions in 2025 is a good idea... If using a VPN to access them is considered illegal and they're unwilling to serve it in the first place. Might as well find them on the high seas, not like they miss out on a customer if they didn't want one in the first place.
Click to expand...
nostalgic 'classic' -- Check you local library, they're probably there. (P.S. And free, too)
 
Jarenien said:
@WhiteLeaff Do you even know what the word 'woke' even means? Netflix isn't a woke culture. DEI is a woke culture. The last four years of Marvel movies have been a woke culture. Netflix is amazing, and is literally the only streaming service worth the price increase. I have Prime and Netflix, and that's it, because Netflix is the only streaming service that actually has a good variety of shows, and you saying that you couldn't find anything to watch when you had all the streaming services points to a 'you' problem, in that just because you don't like watching stuff on streaming doesn't mean the streaming is bad.

As to the topic itself, the last time Netflix increased their plan price, their content got even better than it was before, so I will continue to pay it and be happier.
Click to expand...
Gotta disagree with you. While Netflix was growing and had access to all the content from past years it was as you described. As soon as it started with its own content it found out what the studios already knew. Making good content is hard and buying off "stars" does not help. At least 50% of the shows they now produce are garbage with very poor plots and scripts. Agreed the other services don;t do any better - but at least Prime is inexpensive. What I do and suggest is to learn the work "churn". Watch (and pay for) Netflix for 4 months of the year. In those 4 months you will be able to see the 50% good shows that the have for the year.
 
Axeia said:
Guess Netflix guess the rotation treatment along with the rest of them then.
Used to be subscribed to Apple TV, Disney, Amazon Prime and Netflix but price hikes and inflation happened.

Apple TV was the first to drop because they really don't offer much you can't watch by just subscribing once a year (preferably on a free trial). They got a few really good series - just not much of it.
Disney ehhh, the Marvel series disappointed and ended and the girlfriend doesn't want to pay for rewatching whatever nostalgic 'classic' for the nth time. Subscribe once a year to catch up to things.
Netflix - prices just keep going up and up whilst most of the time I browse for far to long to end up watching something that just doesn't impress. (And with how terrible they did with The Witcher getting rid of them out of a spite might be a thing as well ;)). Might subscribe every now and then if there's something of interest.

Amazon stays, not on the merits of its content because other than The Boys (and the spinoff) and The Grand Tour/Clarksons Farm there really isn't all that much on it. But next day delivery / Amazon Music / Prime Gaming make it total out to something worth the price.

All the ones that still think restricting content to regions in 2025 is a good idea... If using a VPN to access them is considered illegal and they're unwilling to serve it in the first place. Might as well find them on the high seas, not like they miss out on a customer if they didn't want one in the first place.
Click to expand...
Its called "churn". 1 month Netflix on. 2 months Netflix off. Pay for 1 month in 3. "Cherry pick" the shows
 
waclark said:
But do they?
Click to expand...
Ah the great mysteries of life, whether or not it provides better value giving a billionaire corporations with massive profits substantially more money for the same service.

We need a company PR in here to explain. That should make it all clear.
 
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