Bottom line: German retailers are slashing the prices of Nvidia's latest RTX 50-series GPUs, with most models now selling at or below MSRP thanks to a stronger euro and increased competition. For buyers, this means unprecedented early access to high-end cards at near-launch prices – a rare shift in the graphics card market.
Nvidia's latest RTX 50-series graphics cards are facing a noticeable drop in demand across Germany, with most models now selling at or below their manufacturer's suggested retail prices. This shift marks a significant change from earlier in the year, when new releases typically commanded higher prices due to limited availability and high consumer interest.
The RTX 5090 remains the exception, as it is still in high demand and frequently out of stock, but the rest of the lineup is widely available and often discounted.
At the end of March, the least-expensive RTX 5080 models were listed at €1,169 ($1,324), but by last week, prices had fallen to €1,119 ($1,268), matching the official local MSRP. The RTX 5070 Ti saw an even steeper decline, dropping from €869 ($985) to €799 ($905) – €80 ($91) below its MSRP. The RTX 5070 also slipped from €599 ($679) to €589 ($667), undercutting its €619 ($701) MSRP. The newly released RTX 5060 Ti models are selling at their recommended prices, but there's not enough historical data for a meaningful comparison.
Image credit: ComputerBase
While these figures reflect the lowest available prices, the average cost of these graphics cards remains higher. For example, the median price of the RTX 5080 was €1,430 ($1,616) at the end of March and has eased to €1,389 ($1,570), still about 24 percent above the MSRP.
The RTX 5070 Ti's median price dropped from €1,005 ($1,136) to €950 ($1,074), now just 8 percent above MSRP, while the RTX 5070's median fell from €687 ($776) to €654 ($739), about 5 percent over the recommended price.
Some custom models from Nvidia's board partners continue to command premiums, but the overall market is trending closer to official pricing, especially outside of the top-tier RTX 5080.
Nvidia has acknowledged the changing landscape by promoting offers for the RTX 5080, RTX 5070 Ti, and RTX 5070 at or below MSRP, a rare move for the company. These deals do not extend to the flagship RTX 5090 or the newer 5060 Ti models.
Industry analysts point to several factors behind the price drops. A stronger euro has allowed Nvidia to adjust its pricing downward in Europe, with the RTX 5090, 5080, and 5070 all seeing cuts of around 4 percent to 5 percent since their launch. The RTX 5070 Ti stands out as an exception, with its price remaining unchanged in Germany, possibly due to the lack of a Founders Edition and reliance on third-party manufacturers to set competitive prices.
Despite these reductions, some retailers are still struggling to move inventory, with reports of RTX 50-series cards "rotting on shelves" as buyers hold out for better deals or balk at retailer markups. In contrast, the US market remains tight, with few RTX 50-series GPUs available at or near MSRP and some brands still increasing prices.
Nvidia RTX 50-series GPU prices drop below MSRP in Germany as demand wanes
