Bottom line: Teens and younger users have long been considered the most eager early adopters of advanced technology and online trends. However, a recent study suggests that this may no longer be the case in an era of Big Tech dominance and an internet flooded with AI-generated content.
Meta, Apple, and other major technology corporations are investing significant amounts of money to appeal to teens and young users. However, a study by Common Sense Media suggests that their efforts may ultimately be in vain, as a significant portion of US teens have little faith in Big Tech's approach and the role of AI.
The study explores the relationship between teens, Big Tech companies, and trust in technology, based on a survey of 1,045 teens aged 13 – 18. A substantial majority (64 percent) of respondents believe that technology companies will not protect their online well-being, while 62 percent do not think Big Tech will prioritize safety over profits.
CSM stated that the research provides crucial insights into how younger users perceive technology. Parents, educators, and policymakers could use these findings to foster a healthier relationship between teens and digital platforms, ensuring their safety while they navigate social media and attention-driven online services.
The study also highlights additional key findings, such as significant distrust (53 percent) in major tech companies' ability to act ethically and responsibly when designing new products. A majority of teens (52 percent) do not believe Big Tech will keep their data safe, and a similar percentage (51 percent) doubt these companies will prioritize inclusion and the needs of a diverse user base.
Nearly half (47 percent) of surveyed teens also believe Big Tech will not make responsible decisions about AI and its implementation in their products. Additionally, 39 percent of US teens who have used generative AI for schoolwork reported encountering inaccuracies and misinformation, CSM noted.
The research provides valuable insights into how young users perceive generative AI. Around 70 percent of teens support enforcing privacy protections and transparency measures in AI services, while 73 percent want companies to clearly label or watermark AI-generated content.
Researchers at CSM argue that teens are not merely passive observers in this rapidly evolving technological landscape. On the contrary, they actively navigate the growing unreliability of online information and the profit-driven practices of tech corporations.
Teens aren't buying Big Tech's promises on AI and online safety
