The Army wants Microsoft to "substantially" lower the price of its $80,000 HoloLens-based goggles

midian182

Posts: 10,634   +141
Staff member
In a nutshell: The HoloLens-based goggles that Microsoft is selling to the US Army have had a long and difficult history. While the hardware and software issues of the early models appear to have been addressed in the latest version, the problem now is the price: the military branch wants the headsets to "be substantially less" than the current cost of $80,000 per unit.

Back in 2018, Microsoft began prototyping the Integrated Visual Augmentation Systems (IVAS) augmented reality glasses and was awarded a $480 million contract by the Army for 100,000 units.

The initial agreement was expanded in March 2021, ensuring Microsoft will provide finalized production versions, parts, and support in an agreement potentially worth up to $21.9 billion across a decade. The Army ordered an initial 5,000 units, valued at $373 million, with around 121,000 to be delivered over the course of the deal.

The project has been far from smooth from the beginning. The goggles' rollout was pushed back from fiscal year 2021 to 2022, but the Army said it remained fully committed to the deal.

In April 2022, the DOD warned that the massive purchase could be a waste of taxpayer money. There was worse news for Microsoft that year when an army tester said that the headsets pose a danger to soldiers due to the light they generate while active, which could alert enemy forces to a wearer's location.

There were also other complaints about the headsets, such as limiting a soldier's field of view, including their peripheral vision, when worn. Most worryingly of all, soldiers reportedly hated them as they caused headaches, eye strain and nausea, symptoms that 80% of testers said appeared within three hours of use. The devices' failure to perform essential functions was also a concern.

Congress refused an Army request to spend $400 million to buy 6,900 IVAS headsets last year. Instead, it approved $40 million for Microsoft to build a new and improved version.

The Army has been testing the slimmer prototype of the IVAS headset and found that many of the previous issues have been fixed.

At the annual Association of the US Army conference (via Bloomberg) Army acquisition chief Doug Bush said the unit cost of the IVAS goggles would be a key factor next year when senior leaders make decisions about going into full production. The Army said the pricing goal "is it be substantially less than $80,000."

"We still have to be able get something that's affordable," said Bush.

Bloomberg notes that the IVAS' heads-up display, battery and chest unit make up $41,824 of the current price. The rest includes increased expenditures, from Army program management to Microsoft engineering and software support costs.

Microsoft is trying to help the army meet its goal of a cheaper headset. "We are going through the program to identify where we can reduce costs," Robin Seiler, Microsoft's corporate vice president for Mixed Reality, told reporters.

"It's a fairly complex system, so when you look at cost reduction you have to look at it from a component level, from a labor level and from your supply chain," Seiler added.

The IVAS units combine high-resolution night, thermal, and soldier-borne sensors into a heads-up display. Powered by Microsoft Azure cloud services, they also leverage augmented reality and machine learning to enable a life-like mixed-reality training environment.

Earlier this month, Microsoft ended production of its HoloLens 2 headset with no plans for a successor. The company emphasized at the time that it remains "fully committed" to IVAS.

Permalink to story:

 
Management fees? And the assistant manager that the manager has managing the whole job now so that they don't have to actually do any work anymore also needs obscene amounts of money for doing nothing. And the assistant managers assistant?
 
One Trillion dollars a year spent on the U.S. Congressional Military Industrial Complex, and they are squabbling over $80k for a VR headset?
 
The military has been a joke at the water cooler for years with regards to how much they pay for things. A nut that you can pick up at Home Depot for less than a dollar, the military will end up spending $300 for the same nut. You remember that $500 toilet seat? We go after retail companies for price gouging, why not the military complex? Probably because the military companies pay more to line the pockets of our politicians than retail companies.
 
The military has been a joke at the water cooler for years with regards to how much they pay for things. A nut that you can pick up at Home Depot for less than a dollar, the military will end up spending $300 for the same nut. You remember that $500 toilet seat? We go after retail companies for price gouging, why not the military complex? Probably because the military companies pay more to line the pockets of our politicians than retail companies.
You have to certify that the nut has a specific metallurgical mix and meets exacting size specifications. The cost of doing this is 2/3 of the price. The question I would ask is does it need to be precise, or is it just holding a plate in place on a generic device. We don't need aerospace requirements for a lug nut.
 
One Trillion dollars a year spent on the U.S. Congressional Military Industrial Complex, and they are squabbling over $80k for a VR headset?
DOD typically likes the markup to be around 15% above costs. Sounds like headset has a BOM value of around $41,000, so the Army is probably trying to talk the price per-headset down to somewhere between $50,000 and $60,000 (depending on what they consider to be acceptable labor and management costs on top of the $41,000 BOM).

If Microsoft is confident that they can get the costs down, they'll agree to a firm-fixed contract, and go over all the expenses line-by-line until they get as inexpensive as possible, and get to pocket the savings as profit (at least until the next contract, where TINA regulations will force a disclosure of the latest costs, and the price per-headset will be updated accordingly).

If Microsoft is not confident that they can get the cost down, they'll push for a cost-plus contract, and accept a fixed profit amount.
 
Back