Sony on a recent study found out that peak usage of online gaming was between 5 to 11pm, a span that encompasses television's prime time but may be losing to habits involving videogames among other 'many' factors.

At the outset of the TV season, viewership in the men 18-34 demographic was down anywhere from 8 percent to 12 percent, leading the networks to question the validity of the data being provided by Nielsen Media Research. Nielsen has defended the accuracy of its data.