The observant and smart-eyed from among you may have noticed the "" URL touted in the new Halo 2 trailer hitting sweeping movie theatres lately. Anyone curious enough to follow this URL to the site would find an amateur site for a Californian bee farm called "Margaret's Honey" resides at this URL. So what has this got to do with HALO 2, then?

If you linger at the site a little longer, you will start to really scratch your head when you see the words "PHASE 1 COMPLETE: Network throttling has eroded" appearing. What is this mystery? Well, it's a complex viral advertising campaign to promote HALO 2, where the story is told via a series of fake Web sites laden with clues that readers can use to solve the story's central mystery.

Read the full story here.