iTunes is growing, according to statistics gathered by Nielsen NetRatings. Figures indicate that traffic to iTunes grew by 241% in 2005, boosting the popularity of Apple's iPod. Some 14% of the net's active population are regularly using the iTunes service, and the numbers of people going to the site grew from 6.1 million to 20.7 million between December 2004 and 2005.

"Consumers have clearly indicated that they are eager to control their own music libraries, one song at a time," said Jon Gibs, director of media analytics at Nielsen NetRatings.