Could a TiVo become a ... FreeVo? Not quite, but the potential for at least the hardware of TiVo to be offered for free is now being claimed by some analysts. Offers like this have existed in the past and are quite common for certain electronics including computers, in which for longer or different contracts than usual, you get the accompanying hardware at a reduced rate. TiVo has a lot of competition – both from open source enthusiasts and big market players like cable companies and satellite companies who are offering more and more TV on demand style solutions. DVRs can be built for cheap, and it's a safe bet that TiVo is looking to re-evaluate their strategy in the market. TiVo is a new company, however, and is probably not too worried about change – their company is based upon a changing ideal to begin with. Interesting stuff.