In attempt to further promote prorogation of the Firefox browser, Mozilla is releasing a series of 30 second videos. The videos were all submitted by fans as part of a marketing campaign, showing the loyalty that many Firefox users have. There is incentive, with a $5000 gift certificate for video hardware and software being awarded to whoever makes the best video.

"We're very impressed with the videos that have been contributed so far," Asa Dotzler, Mozilla community coordinator, said in a statement. "Our community is not only producing some great ads, they are also having a lot of fun."
You can learn more about the contest at Some of them are quite humourous, and for amateur work are definitely worth watching. I was only able to see a total of 3, but reading the site's blog reveals that soon the video collection as a whole will be made available.