AMD announced today that they will be offering their graphics technology to third parties, this time in particular to Freescale Semiconductor. On a licensed basis, AMD is making technology like OpenGL ES and OpenVG available to the company, giving them a boost on their own GPU development. Freescale manufacturers components for mobile devices, such as media players like Sony mylo PC.
Freescale intends to use the technology to expand their mobile components:
“The addition of AMD’s OpenGL ES 2.0 and OpenVG 1.0 graphics technologies to Freescale’s robust family of i.MX applications processors will help us deliver an even broader portfolio of platform solutions to manufacturers worldwide,” said Paul Marino, general manager of Freescale’s Multimedia Applications Division. “We anticipate that our adoption of the AMD technology will allow Freescale to exceed mobile consumers’ expectations for graphics performance.”
The technology they are licensing from AMD is most likely fully from AMD's reserve of ATI technologies following their merger late last year. It's easy to see AMD's angle in this, and I expect we will see them license their their technologies like this more and more as time goes on.
You can read the full press release at AMD's site.